In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Michael Waskewich Jr, retired US Army Sergeant Major turned tech founder and co-creator of The Bar Book — a flavour-first discovery platform designed to help consumers find their next favourite whisky without costly trial and error.

Michael shares how his military leadership background shaped his entrepreneurial journey, why traditional spirit discovery is broken, and how flavour-driven algorithms are helping both consumers and craft producers level the playing field.

The conversation explores:

Why most whisky discovery methods overlook hidden gems

How flavour-first algorithms improve bottle selection

The role of data in whisky discovery and investing

How craft brands can scale without huge marketing budgets

The C.R.A.F.T initiative supporting veterans in the beverage industry

How technology may reshape whisky collecting and investing

Michael also discusses how consumer preference data could influence future production and why collaboration between data platforms and distilleries will be a major industry shift. 

Links mentioned in this episode:

The Bar Book App: https://thebarbook.app

Support C.R.A.F.T: https://supportcraft.org

Free Whisky Wealth Guide: https://whiskywealthmastery.com/free

Glen Palmer LinkedIn: https://www.linkedin.com/in/glen-palmer-online/