AI has hit a fever pitch in 2024, but how will this phenomena actually impact brands during BFCM? In this webinar we will take a look at how data + AI will change the ways brands engage consumers to reap the rewards this holiday season. It will explore how identity resolution solutions help brands acquire more first-party data while providing rich context for delivering better personalized offers. We'll also explain how AI is bringing autonomy to the customer journey and scaling optimized decisioning. This ultimately allows marketers to focus on more human tasks while data and AI put to rest the antiquated linear journeys designed by humans.  

What you'll takeaway from this webinar:

• How to acquire more first-party data before BFCM
• When consumers will actually start engaging for holiday sales
• The incentives that drove sales in 2023 BFCM
• How AI is supercharging the customer journey

This webinar is presented by Wunderkind's David Freund, AVP of Performance and Strategy along with Tim Glomb, VP Digital, Content and AI.