Forbes Research polled 1,075 C-suite executives at large global companies in August and September, uncovered new challenges that are less about figuring out the basics of AI and more about using it more strategically. Just over half of executives indicated that they're using AI across the enterprise to try to figure out where it fits best. While the remainder are using it for specific initiatives, the survey found, and this may indicate that companies are figuring out what AI can do best for them and concentrating its use in those certain specific areas as opposed to that broader enterprise approach. 56% are reporting an ROI of under 5% for their AI initiatives to date.

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