How is AI changing marketing and how can founders actually use it without getting overwhelmed?

In this first episode of Season 2 of Happiness by Habit, host Silvana Pimentel sits down with Heidi Hattendorf, Fractional CMO, transformation strategist, and bestselling author of The Marketing Growth Formula, to unpack how AI can become a real growth superpower when paired with clear strategy.

This conversation goes beyond tools and tactics.

You’ll learn how successful companies:

• Build clarity before complexity

• Use AI as a strategic thinking partner, not a shortcut

• Shift from disconnected marketing tactics to repeatable growth systems

• Adapt to how search and discovery are changing with AI

• Create positioning that actually resonates in a noisy market
  

Whether you’re a founder, executive, or business owner, this episode will help you stop spinning your wheels and start building aligned, measurable, and sustainable growth with intention.

📘 The Marketing Growth Formula by Heidi Hattendorf

💼 Connect with Heidi on LinkedIn : https://www.linkedin.com/in/heidihattendorf/

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