Unfinished Business

How AI Is Reshaping Sales & Marketing Strategy | Rebecca Gonzalez | Unfinished Business


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Is your sales and marketing strategy ready for the AI revolution? In this forward-thinking episode of Unfinished Business, host David Sliman sits down with Rebecca Gonzalez, founder of Orange Marketing and a trailblazer at the intersection of AI, sales strategy, and marketing integration.

Rebecca shares real-world insights on how AI is changing the game—from automating lead generation and sales presentations to shaking up SDR teams and buyer journeys. Discover how companies are rethinking brand, pipeline, and performance as AI tools like ChatGPT become revenue engines. If you’re a sales leader, marketer, or founder trying to stay competitive in today’s AI-driven market, this episode is your roadmap.

Things you’ll learn this time:
  • Why sales and marketing alignment is no longer optional—and how AI can make or break it.

  • The death of the SDR role? What outreach.io’s bold move means for the future of sales teams.

  • How Rebecca uses AI + HubSpot to create customized sales proposals in minutes—and how you can, too.

  • “The more they can test and pivot faster, the more money they’ll make. That’s the power of AI in marketing.” — Rebecca Gonzalez

    Don’t miss this high-energy conversation on how AI is rewriting the rules of engagement in sales and marketing. Share it with a colleague, subscribe, and join the movement to stay ahead of the AI curve.

    👤 Connect with Rebecca Gonzalez:

    🔗 LinkedIn: https://www.linkedin.com/in/rebeccagonzalez

    🌐 Website: https://www.orangemarketing.com

    Connect with David Sliman

    • Website: http://salesproformance.com/
    • LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
    • Linktr: https://linktr.ee/salesproformance 
    • YouTube Channel: https://www.youtube.com/@UnfinishedBusinessPodcastShow
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        This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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        #UnfinishedBusinessPodcast #DavidSliman #RebeccaGonzalez #SalesAndMarketing #AIinSales #HubSpotExperts #RevenueGrowth #MarketingStrategy #SalesLeadership #OrangeMarketing

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        Unfinished BusinessBy Unfinished Business by David Sliman