Unfinished Business

In this episode of Unfinished Business, host David Sliman sits down with entrepreneur and sales performance expert Todd Katcher, founder of Digital Dealership System and Zoning. After building businesses across hospitality, digital signage, technology, and automotive, Todd shares the lessons he's learned from decades of entrepreneurship, including the realities of building a company with no safety net, the power of accountability, and why competition remains one of the most powerful drivers of performance.

What begins as a conversation about entrepreneurship quickly evolves into a masterclass on sales psychology, workplace culture, leadership, and creating environments where people consistently perform at their highest level. Todd explains how real-time leaderboards, transparency, and accountability can transform not only revenue, but the entire culture of an organization.

From paying for gas with coins while chasing sales opportunities to leading a company serving more than a thousand automotive clients, Todd offers an honest look at the challenges, sacrifices, and mindset required to build something lasting.

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In this episode of Unfinished Business, host David Sliman sits down with Ryan Dohrn — award‑winning sales trainer, consultant to more than 30,000 sales professionals worldwide, and a driving force behind more than $1 billion in influenced revenue.

With three decades of experience across media, advertising, and digital sales, Ryan brings a rare combination of old‑school fundamentals and modern‑day adaptability. From the rise of virtual selling to the collapse of long relationship cycles, Ryan breaks down what has changed, what hasn’t, and what elite sellers do differently.

What starts as a conversation about webcam etiquette quickly becomes a deep dive into sales psychology, prospecting discipline, creativity, and the mindset required to thrive in today’s accelerated buying environment.

Episode Highlights:

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“Selling is a bit of a performance… you need to be organized, well‑rehearsed, prepared.”  — Ryan Dohrn

#UnfinishedBusiness #SalesLeadership #ModernSelling #Prospecting #VirtualSales #SalesTraining #Mindset

In this episode of Unfinished Business, host David Sliman sits down with Jason Zygadlo—author of Built Not Born, former medical device sales top producer, and founder of his own sales development consultancy.

After nearly 20 years in medical device sales and surviving a life-altering cancer diagnosis scare, Jason transitioned into entrepreneurship to help sales professionals and organizations build confidence, stand out through personal branding, and create unforgettable customer experiences. From hunting down sales managers in parking lots early in his career to transforming modern sales teams using video outreach, Jason shares what it really takes to move from average to elite.

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"You're creating a brand for yourself, whether you're intentionally doing it or not. So if you're the guy that's late, you're the guy that's unprepared... that's how people see you. Be intentional about the brand that you're creating." — Jason Zygadlo

In this episode of Unfinished Business, host David Sliman sits down with Dave Pygon, founder of Pygon ONE Consulting and author of Win the 16. Reconnecting after completing his first Iron Man and preparing for another, Dave shares high-level strategies on how to adapt to life's changing elements, ditch the non-negotiables with yourself, and align daily commitments over mere results.

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This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

In this episode of Unfinished Business, host David Sliman sits down with Danielle Bornowski — growth strategist, former nonprofit communications leader, and founder of a clarity‑driven marketing practice — to tackle one of the biggest challenges facing entrepreneurs today: deciding what actually deserves your attention.

As David frames early in the conversation, entrepreneurs don’t struggle with ideas — they struggle with focus.

“You don’t have a shortage of ideas… the challenge is knowing which one actually deserves your attention.” 

Danielle has built her career helping business owners cut through noise, prioritize what matters, and execute with confidence. Her journey from nonprofit communications director to entrepreneur began with a bold moment of intuition — one that changed her life overnight.

Danielle shares the story of sitting in church one morning, turning to her husband, and saying:

“I’m going to quit my job tomorrow.”

What followed was a leap of faith, a reinvention, and a new mission: helping business owners make meaningful impact.

Danielle reflects on her early mistake — spending an entire summer perfecting a website, logo, and business cards instead of building offers or driving revenue.

“I spent almost the entire summer wrapped up in building a website… nothing that made me money.” 

Her honesty becomes a powerful lesson for new founders.

From ChatGPT to Claude, Danielle explains why modern tools can be both empowering and debilitating.

“You have 78 pages of possibility… how do I prioritize?” 

Her approach helps entrepreneurs filter noise and choose what actually moves the needle.

One of the most actionable frameworks in the episode:

“You don’t have to do everything — and you don’t have to do what everybody else is doing.”

This segment is pure gold for overwhelmed founders.

Danielle breaks down why execution beats ideation every time:

“They make a decision and they stick to the plan… it’s boring, but it’s consistent and it works.” 

A powerful reminder that momentum comes from discipline, not novelty.

Danielle explains the biggest disconnect she sees inside organizations:

“They think they’re different divisions… and they’re not.”  

Her perspective aligns perfectly with David’s sales philosophy — clarity in messaging anchors everything.

Instead of overwhelming year‑long plans, Danielle helps clients build momentum through focused 90‑day cycles:

Track the data. Review the results. Adjust with intention.

It’s simple, sustainable, and effective.

Danielle Bornowski

Growth Strategist & Founder 

Austin, Texas 

www.linkedin.com/in/daniellebornowski/

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This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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#UnfinishedBusiness #Sales #Leadership #DavidSliman #Growth #Mindset #Business #FamilyBusiness #SalesDevelopment #Strategy #TMXCreative #Training #Results #CEO #CEOLeadership #Entrepreneurship #Success #Podcast #Interview

In this episode of Unfinished Business, host David Sliman sits down with Ginna Tassanelli — Founder & CEO of HYPE Media — to unpack one of the most urgent challenges facing entrepreneurs today: getting noticed in a noisy digital world.

With more than two decades of experience across radio, print, digital, and brand strategy, Ginna has helped established companies, emerging founders, and industry leaders transform their expertise into magnetic brands that attract premium clients.

As David frames early in the conversation, “building a successful brand isn’t enough anymore… the struggle today is getting noticed” . Ginna brings the roadmap for solving that struggle.

Episode Highlights:

Why Great Companies Stay Invisible

“Your company… needs to have a face to it… that is going to get your ideal clients to want to pay attention to you” .

“I did it very scared… my husband was a huge support… and I never looked back” .

Her advice is simple and powerful:

Using AI Without Losing Authenticity

Ginna Tassanelli  

In this episode of Unfinished Business, host David Sliman sits down with Bradley Rausch, Owner of Level Up Influence, to unpack one of the most overlooked drivers of revenue growth: customer retention. Bradley brings years of experience in sales, customer success, and backend optimization — and he makes a compelling case that the real money isn’t in closing the deal… it’s in keeping the client.

As Bradley puts it early in the conversation, “the industry overall… glamorizes the marketing… and the sales and the front end… I’m just here to say there’s something to add to that equation” . This episode dives deep into that “something.”

Episode Highlights

Guest Contact Information

Email: [email protected] 

LinkedIn: www.linkedin.com/in/bradley-rausch/

In this episode of Unfinished Business, host David Sliman sits down with Drew Norton, the voice behind The Everyday Sales Leader. They dive deep into the mindset and discipline required to move from an average salesperson to an elite performer. Drew shares his philosophy that you don't have to be spectacular to be elite; you just have to master the fundamentals and show up with consistency.

"It's not about titles. It's about how you show up every day."

 Episode is LIVE — and if you run an outside sales team, you need to hear this.

On this episode of Unfinished Business, I’m joined by Matthew Sniff, Founder of Map My Customers, and we break down what’s really happening in field sales today

Here’s the reality:

Most outside sales teams are working hard…

We dive into:

One line that stuck with me:

If you don’t know what’s happening in your territories, you can’t scale performance.

This conversation is practical, tactical, and built for leaders who want transparency and results.

🎧 Streaming everywhere now.

#UnfinishedBusinessPodcast #DavidSliman #MatthewSniff #SalesLeadership #FieldSales #SalesManagement #RevenueGrowth #SalesTools #B2BLeadership #MapMyCustomers

What if everything you were taught about success left out the one thing that actually makes it work?

In this episode, John Mitchell, entrepreneur, author, and founder of the 12 Minute-a-Day methodology, joins host David Sliman for a powerful conversation on how to bridge the gap between knowing what to do—and actually doing it.

This isn’t theory. John used this process to 25x his income, coach elite NCAA coaches, and get his course The Science of Success approved at the McCombs School of Business at the University of Texas.

💡 You’ll learn:

This episode is a must-watch for high performers, entrepreneurs, and anyone ready to stop winging it and start living with clarity and intention.

📘 Learn more about John's methodology:

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