Beyond The Shelf

How AI Will Transform E-Commerce Over The Next Five Years with General Mills' Carter Jensen


Listen Later

Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big brand (4:41), Carter's experience at General Mills (6:57), how to balance an international team's needs when they're different than North America (22:54), and how transformative Carter thinks AI will be in the next five years (26:03).

Connect with Carter on LinkedIn: https://www.linkedin.com/in/carterjensen/


Learn more: https://itsrapid.ai/


Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com


Producer: Jake Musiker




...more
View all episodesView all episodes
Download on the App Store

Beyond The ShelfBy David Feinleib

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings


More shows like Beyond The Shelf

View all
Pivot by New York Magazine

Pivot

8,931 Listeners

Founders by David Senra

Founders

1,846 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,726 Listeners

Unpacking the Digital Shelf by Digital Shelf Institute

Unpacking the Digital Shelf

63 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,231 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,768 Listeners

The CPG Guys by Peter V.S. Bond & Sri Rajagopalan

The CPG Guys

113 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,019 Listeners

The Commerce Collective Podcast by Flywheel Digital

The Commerce Collective Podcast

192 Listeners

Retail Media Therapy by Grace & Co

Retail Media Therapy

0 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

6 Listeners