Ep. 173: How Alcohol Companies Target Women Through Marketing, Influencers and Social Media

Have you ever wondered why you drink what you drink? 

Why is red wine best paired with steak and white wine the right choice in warm weather? Why is champagne the appropriate choice for weddings and beer is best for a ballgame? What does it mean about you if you order a cosmopolitan vs. a gin and tonic at a bar and why are there entire articles written about what a woman’s drink says about her?

So many of our cultural beliefs about alcohol have been driven by the alcohol industry. Alcohol companies target women to affect our beliefs and choices through sophisticated marketing, influencer campaigns and precise social media placements. 

The wine, beer and spirits industry spends big bucks and a lot of time and energy to understand, reach and influence what we drink, how often we drink and our preferences for different types of alcohol.

Companies pay for focus groups, influencer placements and brand sponsorships to drive our beliefs about what drinking does for us (and what it means about us) so that we will increase our consumption of a highly addictive substance. 

For full show notes and to access resources mentioned in this episode, head over to www.hellosomedaycoaching.com/173

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