What if a $30 book could make $30 million in two hours? Alex Hormozi pulled it off—and no, it wasn’t luck. It was leverage, psychology, and movement-building at the highest level. In this episode, I break down exactly how Hormozi’s book launch worked, the math behind the madness, and why this wasn’t about book sales at all—it was about creating an army of entrepreneurs who spread his message for him. Then, I’ll show you how you can steal these lessons for your business in real estate, mortgage, or any referral-based industry.

• The shocking math: 2.5 million copies × $30 = $75M gross, with ~$30M profit in 2 hours.
• Why the book wasn’t the real product—it was the movement.
• How Hormozi turned buyers into distributors (200 books each = instant referral army).
• Why hardback books beat digital freebies for credibility and impact.
• How this strategy applies to mortgage and real estate pros right now.
• Bonus: How you can get one of the 200 copies I ordered.