You know, an algorithm update doesn't always have to be a negative event, even if you've been negatively hit by it.

All optimisation comes with a certain amount of risk. However, when there is an algorithm update, you have the opportunity to make high impact site changes.

On this episode, I talk about why you should use algorithm updates as a spark to make changes within your business to improve your website.

How Algorithm Updates Can Spark the Change You Need episode transcript.