In this episode, we sit down with Craig Smith, President, and Sam Caster, Founder & CEO, for a deep-dive conversation on purpose-driven business, wellness innovation, and building a company rooted in impact.

Craig and Sam share the origin story behind Alovea, the science and philosophy guiding their product development, and how they’re redefining what it means to build a modern social business. From leadership lessons and long-term vision to navigating growth while staying mission-first, this conversation offers valuable insight for entrepreneurs, health advocates, and anyone interested in business as a force for good.

This conversation is especially relevant for padel players and athletes, as it highlights how leadership, wellness, and intentional nutrition play a critical role in performance, recovery, longevity, and building a sustainable mindset both on and off the court.  

Whether you’re curious about wellness entrepreneurship, values-based leadership, or how founders think at scale, this episode delivers perspective, transparency, and inspiration.

🎧 Tune in for an honest conversation at the intersection of health, purpose, and business strategy.