In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video should be viewed as a full-funnel campaign amplifier, how AMC is making measurement stronger, and why brands that move fast with creators have a major competitive advantage.

Connect with Julie on Linkedin: linkedin.com/in/juliehaleluk
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon