How Amazon Uses Startup Thinking to Stay Fast and Focused
10 Jul 2025
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What does it take to run one of the world’s most innovative companies in 2025?

Amazon CEO Andy Jassy sat down with Adi Ignatius, HBR Editor at Large and co-host of IdeaCast, to discuss his strategy and why Amazon’s approach to AI is built to stand apart.

Listen to the full IdeaCast episode here: https://s.hbr.org/43q4I0O

How Amazon Uses Startup Thinking to Stay Fast and Focused 10 Jul 2025 --- What does it take to run one of the world’s most innovative companies in 2025? Amazon CEO Andy Jassy sat down with Adi Ignatius, HBR Editor at Large and co-host of IdeaCast, to discuss his strategy and why Amazon’s approach to AI is built to stand apart. Listen to the full IdeaCast episode here: https://s.hbr.org/43q4I0O

How Amazon Uses Startup Thinking to Stay Fast and Focused

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At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. We try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We encourage comments, critiques, and questions. We expect our community to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or p*rnography.

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How Amazon Uses Startup Thinking to Stay Fast and Focused

How Amazon Uses Startup Thinking to Stay Fast and Focused