James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental.We also dive into:‣ How AMD works with filmmakers and studios to push filmmaking technology forward‣ Why virtual production is not just about GPUs‣ Where AI tools fit into creative workflowsAnd a whole lot more!📧 GET THE VP LAND NEWSLETTER Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: https://ntm.link/vp_land📺 MORE VP LAND EPISODESInside Coffeezilla's '$10,000,000' Virtual Production Studiohttps://youtu.be/FjAkmqJCbJYFully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflowhttps://youtu.be/L0S9sewH61EImaginario: Using AI to speed up video search and editinghttps://youtu.be/4WOb5Y1Qcp0Connect with James and AMD:AMD - https://www.amd.comYouTube - https://www.youtube.com/@amdTwitter/X - https://twitter.com/AMDInstagram - https://www.instagram.com/amdFacebook - https://www.facebook.com/AMDTikTok - https://www.tiktok.com/@amdJames @ LinkedIn - https://www.linkedin.com/in/james-knight-9a576James @ IMDB - https://www.imdb.com/name/nm2595922James Knight is the Global Director of Media and Entertainment at AMD (Advanced Micro Devices). He leads a team that supervises alliances with Visual Effects, virtual production, video streaming, and post-production computing applications. Knight and his group also work directly with the world's most prominent studios, media brands, and sports and entertainment platforms. Knight's work spans over two decades in production, post-production, visual effects, and virtual production. He is a member of the Visual Effects Society (VES), a the British Academy of Los Angeles (BAFTA) where he served on the board from 2010-2016, and the Oscars/Academy of Motion Picture Arts and Sciences (AMPAS).#############📝 SHOW NOTES & SOURCESCheck out vp-land.com for all the show notes for this episode.#############⏱ CHAPTERS00:00 Intro01:30 James Knight's Journey in Filmmaking03:45 The Impact of Avatar on Virtual Production07:40 The Virtual Production Umbrella12:25 Flipping Post-Production and Previs17:19 Evolution of Virtual Production21:52 Technical Aspects of Virtual Production25:00 CPU and GPU Working in Tandem31:24 AMD's Role in The Creator35:06 The Impact of AI on Film Production40:01 AMD's Collaboration with Pixar for Elemental48:12 The Role of AMD in Camera Technology52:46 James' Thoughts on Approaching  AI53:45 Outro