In this week's episode, NewDEAL CEO Debbie Cox Bultan speaks with Gretchen Barton, founder of Worthy Strategy Group, who uses qualitative research to uncover not just what people think but why they hold those views. Gretchen draws on images voters choose and personal stories they tell to express how they experience politics and the challenges affecting their daily lives. Barton also reflects on what Democrats can learn from this year's elections heading into 2026 and 2028, and how state and local politics can rebuild Americans' sense of agency and hope. Tune in to learn more from this insightful conversation.

IN THIS EPISODE:

• [01:04] An introduction to Gretchen Barton and her work with The Worthy Strategy Group.

• [02:28] Barton explains her deep qualitative approach to understanding public sentiment.

• [04:02] The images Americans use to express feeling crushed, unseen, and overwhelmed.

• [05:34] What voters now expect from leaders: strength, efficacy, and visible results.

• [07:21] How Democrats can show strength without slipping into paternalism.

• [10:17] The role of community action in restoring agency and hope.

• [11:24] Guidance for Democrats heading into 2026 and 2028.

• [14:55] Why authenticity matters and how voters judge leaders' intentions.

• [18:17] How leaders can communicate care and make their work visible while governing.