Want to see how a single Instagram reel helped sell a $3M Arizona luxury home—and how to replicate it? 

In this episode of Prime People Podcast, host Justin Konikow sits down with Paulina Matteson, founding agent at SERHANT Arizona, to break down the social media system, builder relationships, and off-market strategies powering her rapid rise.

We cover Arizona luxury real estate economics, why Canadians are buying in AZ, how to turn Instagram comments & DMs into real clients, qualifying buyers (ID, proof of funds, buyer-broker), and what AI means for agents who want to move faster without losing the human touch.

You’ll learn:
The short-form video framework Paulina uses to attract out-of-market buyers
How to source off-market & pre-MLS inventory via builder/developer relationships
“Sell-by-chat” messaging that warms leads and books calls
The business-planning levers to double down on what’s working (and stop wasting money on bad leads)
What the agent of 2030 looks like (AI + authenticity)

Why trust this episode?
Justin is a brokerage owner (Prime) and creator of Prime People Podcast, interviewing top operators—not “pretenders.” Paulina’s results speak: $15M in one month from Instagram video, SERHANT founding agent in Arizona, and four consecutive years on Real Producers.


If this helped, smash Subscribe, hit Like, comment and share this with a teammate who needs better lead quality.