In the last episode, I gave you a rough outline of the four/five stages of authority marketing, so it is, preparation, producing, publishing, promoting and in the fifth stage is repeat. You go back to preparation, producing, publishing and promoting.

We talked about the early stages of preparation, if you haven't listened to that episode, I would encourage you to go back. It's not critical that you hear that before you hear this one, but some of the stuff I'm going to cover may make more sense if you listen to that episode first.

Episode highlights:

How to create a content plan

What tools you can use to help implement your plan

Setting your themes - what you need to know

How to process your themes (or Choose your mode)

What the different types of format are

How to choose your platforms

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Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg 

Experts On Air Website - https://expertsonair.fm/ 

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