Go-to-market analysts have a unique vantage point from which they can understand how all the dots connect within a business. They’re part of a centralized team — a single source of truth for business analytics — but they completely focus on go-to-market objectives.

In this episode, I interview Alex Rosenbower, Senior Go-to-Market Analyst at Pendo, about why his company created the go-to-market analyst position.

We discuss:

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