Your customers have problems, but do you really know what they are? And more importantly, are you talking about them in your videos?

Join Alex on a stroll along the banks of my now-local river (we've moved to the countryside since the last episode!), and learn about how and why you should hone-in on the problems, desires, and aspirations of your target market.

You'll also learn about my new favourite "vlogging" setup based around my iPhone, proving that you DON'T need expensive equipment to produce highly-effective videos.