Grow Your Business With Video

You've probably run into problems when trying to film videos for your business - maybe you ran out of storage on your smartphone, or the sound wasn't great, or you filmed so much content that your phone died halfway through an awesome take! In this episode, Alex shares his tips for how to avoid all these issues, so that next time you go to create some effective video content, you're 100% ready - armed with the equipment and knowledge necessary for a seamless, headache-free video shoot.

How do you make your new customers and clients feel like they're truly in safe hands?

In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.

Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!

Timestamps:

00:00 Intro, catch up with Dom

02:38 Dom’s “twin engine” onboarding method 

06:01 Why onboarding is always worth it

07:38 How Dom easily makes “welcome” videos

09:13 How powerful connections with your customers are made

14:08 How personal should your marketing be?

15:20 Separating yourself from the competition

17:09 How to be personal across different social platforms

19:20 Combining self-shot and pro-shot videos

20:47 The danger of the wrong message 

26:48 This all leads to a better, less stressful business!

29:06 Remember: video is just one part of the system 

31:28 Set your own boundaries, but be personal in your marketing 

33:00 Outro 

Your customers have problems, but do you really know what they are? And more importantly, are you talking about them in your videos?

Join Alex on a stroll along the banks of my now-local river (we've moved to the countryside since the last episode!), and learn about how and why you should hone-in on the problems, desires, and aspirations of your target market.

You'll also learn about my new favourite "vlogging" setup based around my iPhone, proving that you DON'T need expensive equipment to produce highly-effective videos.

It's a very special edition of the show today because I'm giving away a freebie!

Special guest Dom Hodgson (Top Dog of the Pet Business Inner Circle) and I are running through the Artifact Media 5-Stage Pre-Production Checklist. This is a "filter" of sorts that you can pass all of your video content through, to make sure it's TRULY going to be effective and perform well.

We talk through all five stages in detail, sharing examples and anecdotes along the way, and as usual have a general catch-up on what we've been up to... despite Lockdown 3.0, we've still been very busy!

To download your own Pre-Production Checklist, fill in your details at artifactmedia.co.uk/checklist 

With the new year upon us, now is the perfect time for you to build and maintain a genuine relationship with your prospects and clients using the power of video.

In this episode I’m sharing with you some tips on how to create effective, useful, meaningful content even if you’re just getting started with video marketing (or if you think you're a seasoned pro). You’ll be churning out these kinds of highly-valuable videos in no time, which will allow your audience to get to know, like and trust you.

I also share some updates and inside info from planet Artifact, including two of our favourite projects from last year.

It's official! We're making a documentary about how businesses in our area have adapted to, and overcome the challenges of, the UK's coronavirus lockdown.  

In this episode of the Grow Your Business With Video Podcast, Naomi and Alex discuss the finer details - including why we decided to embark on this ambitious project, who we've interviewed and what we've learnt from them, what the experience as a whole has been like, and our own "lockdown story".  

Stay tuned for more info on REC The Lockdown, and to see some short previews of what we've filmed so far, head to artifactmedia.co.uk/rec-the-lockdown

Do you see being on camera as a "performance"? Alex and Naomi reckon you should! They discuss ideas for increasing your confidence when in front of the lens, as well as tips on improving your presentation skills, so that you can be a better communicator whom your audience will grow to know, like and trust.

Timestamps:

Watch our REC The Lockdown docu-series: https://artifactmedia.co.uk/rec-the-lockdown/

He’s grown multiple businesses completely from scratch and is never afraid to go against the grain and try things that out-of-the-norm when it comes to marketing… In this episode, Alex speaks to Dominic Hodgson - a business coach specialising in the pet industry, and a very dear friend! They discuss how to keep marketing personal, premium pricing / premier positioning, and using visual storytelling to effectively market your business - no matter what industry you’re in.

Join Dom's free Facebook group: 'Grow Your Pet Business Fast':

https://www.facebook.com/groups/470591566676377 

Check out the trailer for Dom's docu-film 'The Tour De Rescue: 2019':

https://www.facebook.com/groups/470591566676377

Alex and Naomi chew the fat on clickbaity content which serves little-to-no purpose for the viewer - something they both (unfortunately) see business owners and marketers doing often. They offer some alternative strategies to create content which your audience will actually really enjoy, and in turn will help to solidify your positive relationship with them.