How do you make your new customers and clients feel like they're truly in safe hands?

In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.

Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!

Timestamps:

00:00 Intro, catch up with Dom

02:38 Dom’s “twin engine” onboarding method 

06:01 Why onboarding is always worth it

07:38 How Dom easily makes “welcome” videos

09:13 How powerful connections with your customers are made

14:08 How personal should your marketing be?

15:20 Separating yourself from the competition

17:09 How to be personal across different social platforms

19:20 Combining self-shot and pro-shot videos

20:47 The danger of the wrong message 

26:48 This all leads to a better, less stressful business!

29:06 Remember: video is just one part of the system 

31:28 Set your own boundaries, but be personal in your marketing 

33:00 Outro