You know what will keep you from being replaced by software? Ideas. Robots can do what they’re told at vast, efficient scale but they don’t break any new ground.

They can’t come up with thoughts on how to change things for the better.

You can. But good ideas are hard to have. 

I’m no genius, and I can’t tell you exactly where ideas come from.

But I have spent a few decades being paid to come up with original ideas to make clients money. On rigid deadlines.

I can tell you what’s worked, in terms of quantity and quality of ideas.