Video version of this podcast: https://www.youtube.com/watch?v=FTatIcui2GI

Brandon Thurston analyzes the pattern of decline in a number of WWE's key metrics. While the company has reach financial heights in recent years, its increase in revenue and profits have coincided with a decrease in revenue generated directly by consumers. The role of Vince McMahon as head of creative, the absence of John Cena and WWE's inability to create difference-making stars have been key factors.

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