If you’ve ever wondered how to turn your craft into a sustainable business without losing your soul, this conversation is for you. I sat down with Anne Fjeld, a Norwegian knitting designer who transformed burnout and struggle into a thriving teaching business rooted in tradition, culture, and community. Anne shares how she found her “niche inside a niche” by focusing on Norwegian colorwork knitting for North American audiences, why letting her students speak created her most successful launch, and how charging for transformation (not just tools) opened new doors. This episode is a reminder that when you lean into your passion, trust the process, and center your community, your craft can become so much more than patterns; it can change lives.

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