What does it really take to build a ₹150+ crore brand using content and personal branding?

In this episode of Digitek Presents The Creator Room, we sit down with Anubhav Dubey, Co-Founder of Chai Sutta Bar. From starting a small chai café near a college campus to scaling 650+ outlets across India and overseas, Anubhav shares how content, trust, and authenticity helped grow the business without heavy advertising.From Facebook Lives to franchise leads coming organically, this conversation breaks down how founders can use content to drive real business results, not just views.You’ll hear him reveal-Why does personal branding build more trust than the brand?-How content started generating franchise leads?-How does the Chai Sutta Bar scale across India, Dubai, Canada, and London?-Why does user generated content work better than paid ads?-Common mistakes creators make when launching businesses.-The creator, operator, investor framework for strong brands.-Why product and offline strength matter more than followers?If you are building a business or personal brand, this episode shows how content can directly impact trust, leads, and growthAbout Anubhav Dubey:Anubhav Dubey is a prominent Indian entrepreneur, co-founder of Chai Sutta Bar, and a celebrated content creator. Known for his raw and authentic storytelling, he transitioned from preparing for civil services to building a multi-million dollar tea empire with a presence in over 190 cities and multiple countries. He is a leading voice on how founder-led content can drive massive offline business distribution.Timestamps 00:00 – How Content Built a ₹150 Cr Brand (Intro)01:40 – Would Chai Sutta Bar Exist Without Content?05:55 – 650+ Stores & ₹150 Cr Revenue Breakdown15:19 – 3 Growth Moves That Scaled Chai Sutta Bar26:20 – Inside Anubhav’s Multiple Businesses & Investments31:45 – His Content Strategy (What He Actually Posts & Why)33:54 – The Idea Behind Chai Sutta Bar (Origin Story)43:18 – His Message to College Dropouts & Young Founders47:57 – Anubhav’s Content Playbook for Entrepreneurs51:39 – Biggest Lessons From Scaling to 650+ Outlets53:20 – Final Advice Every Founder Should Hear