In this conversation, Justin Moore shares insights on successfully completing a brand deal. He discusses the process of finding the right person to pitch, emphasizing the importance of understanding the marketing hierarchy within organizations. Justin also provides tips on crafting an effective pitch, including the use of the ROPE pitching method. He then delves into different pricing models for negotiations, highlighting the value-based approach as the most lucrative. The conversation concludes with a discussion on the importance of aligning pricing with the brand's objectives. In this part of the conversation, Justin Moore discusses the different types of influencer marketing campaigns and the importance of understanding the objectives and deliverables of each campaign. He explains the two major pricing buckets: conversion-focused campaigns and awareness campaigns. He also emphasizes the significance of negotiating leverage and the need to understand the brand's desired deliverables, usage rights, and exclusivity. Additionally, Justin shares insights on the most common areas where creators leave money on the table and the importance of mindset and tactical approaches in negotiating deals. The conversation also touches on the effectiveness of different sponsorship platforms and the benefits of having a virtual assistant (VA). Finally, Justin reflects on his journey as a YouTuber and the transition to full-time content creation, as well as the founding of his agency, Trending Family Inc. Justin Moore shares his journey of starting and shutting down an agency, and how he found his true passion in educating creators about sponsorship strategy. He discusses the challenges he faced, the impact he is making on creators' lives, and the importance of living a fulfilling life.

Chapters

00:00

Introduction and Setting the Stage

00:36

Finding the Right Person to Pitch

10:18

Different Pricing Models for Negotiations

15:00

Value-Based Pricing for Lucrative Deals

20:31

Understanding Objectives and Deliverables in Influencer Marketing Campaigns

21:28

Pricing Strategies for Conversion-Focused and Awareness Campaigns

22:25

Common Areas Where Creators Leave Money on the Table

23:11

The Importance of Mindset and Tactical Approaches in Negotiating Deals

25:50

Effectiveness of Different Sponsorship Platforms

29:26

The Benefits of Having a Virtual Assistant

34:27

Justin's Journey as a YouTuber and Agency Founder

39:48

Starting and Shutting Down an Agency

42:14

Finding Passion in Educating Creators

45:31

Living a Fulfilling Life: Following Passion and Prioritizing Family

52:11

Mission: Helping One Million Creators Land Sponsorships by 2032

54:54

Providing Tools and Resources for Creators' Success

Support The Nickolas Natali Show on Patreon⁠: https://www.patreon.com/nickolasnatali

Nickolas Natali’s Website: https://nickolasnatali.com/

Reach out for exciting sponsorship opportunities via email: linkedin.com/in/nickolasnatali

Discover more insights by listening to the highly recommended episode: "Adapt or Die: Handle Rapid Change In Your Business" with Chris Do (Episode 149)”: 

Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200?i=1000602648253

Listen on Spotify:

https://open.spotify.com/episode/6liMaaSERCViPi4hWaB1d9?si=3f80c74beb3a4768 

Listen & Subscribe on Youtube: 

https://www.youtube.com/watch?v=k34fUhIY_Bc&list=PLmnHA11vF8FrjCWnndgcTAdfgN-EerYzX&ab_channel=TheNickolasNataliShow

Shop the latest merch: 

https://nickolasnatali.com/shop/ 

Nick’s Podcast Equipment Set Up (Affiliate):

https://www.amazon.com/shop/nickolasnatali 

Nick’s At Home Fitness Equipment Set Up (Affiliate): 

https://www.amazon.com/shop/nickolasnatali 

Nick’s Instagram: 

https://www.instagram.com/nickolasnatali/ 

Check out our recommended products on the Amazon Store Front (Affiliate)

https://www.amazon.com/shop/nickolasnatali