In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the fundamentals of scaling paid ads profitably, whether you’re just starting out, aiming to grow from six figures, or breaking through eight. Instead of chasing shortcuts or secret hacks, Nickolas emphasizes timeless principles of trust, friction, proof, and creative output.

He unpacks the key differences between local and national ad strategies, explaining why trust dynamics shift dramatically depending on the audience. You’ll learn how to diagnose bottlenecks in your campaigns, from low-quality leads to expensive clicks, and why friction in your funnel can be both a filter and a growth lever. Nickolas also shares the “70-20-10” scaling model that the best marketers use to maximize winning ads, plus practical guidance on expanding to new platforms without wasting budget.

With real-world examples, clear frameworks, and actionable tactics, this episode equips you to think like a strategist, not a gambler—building ad systems that scale sustainably and withstand platform challenges. Whether you’re in high-compliance industries or simply trying to get better results from your campaigns, these insights will help you sharpen your approach and outpace competitors.

Takeaways

• Diagnose ad performance issues by identifying whether the bottleneck is trust, friction, proof, or traffic.

• Local businesses enjoy built-in trust; national brands must build it through proof and nurture sequences.

• Use friction strategically: add it to filter low-quality leads, remove it to increase volume.

• Not all friction is equal—slow websites kill conversions, but long VSLs can prequalify buyers.

• Proof outperforms promises; strong proof includes real case studies, customer videos, and relevant testimonials.

• Always match proof to the exact type of customer you’re targeting for maximum trust.

• Apply the 70-20-10 scaling model: 70% spend on proven winners, 20% on variations, 10% on experiments.

• Squeeze maximum value from winning creatives by repurposing hooks and reskinning ads.

• Expand platforms in order: retarget everywhere, secure brand terms, then test new interruption platforms.

• Structure offers to maximize conversions with trials, low-ticket entry points, and nurture funnels.

• In high-compliance industries, use audits and long-form assets to protect ad accounts.

• Sustainable scaling comes from fundamentals—not hacks—focusing on trust, proof, creative volume, and resource allocation.

  
  

Chapters

00:00 Introduction: The truth about scaling ads

00:36 Diagnosing bottlenecks in ad performance

01:20 Local vs. national ad strategies

02:15 Using friction as a growth lever

03:01 Proof vs. promises: why evidence wins

04:30 The 70-20-10 scaling model explained

05:30 Platform expansion roadmap

06:15 Offer structures that convert

07:05 Navigating compliance-heavy industries

07:53 Core fundamentals of scaling ads

08:30 Closing thoughts and next steps

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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into one of the most universal struggles we all face: how to stop letting our past define our future. Instead of treating past mistakes, regrets, or old identities as permanent labels, Nick shares a compelling reframe: your past is a chapter, not a life sentence. Through practical insights and relatable examples, he explains why the past should be used as reference, not residence, and how to step into the freedom of creating a new identity.

Listeners will learn how to handle people who still see them as their “old self,” why changing your environment is sometimes a necessity, and how to set boundaries without bitterness. Nick also lays out three actionable steps to break free from the past: renaming old chapters, upgrading your identity, and stacking small wins daily to build unstoppable momentum. With a mix of encouragement and tough love, this episode will inspire you to see yourself not as a product of your history, but as the author of your next chapter.

Takeaways

• Your past is a chapter, not a life sentence—it informs you but does not define you.

• Use past experiences as data points, not as permanent identity markers.

• Transformation can happen in a single decision; change is always available.

• Ask yourself: what old identity am I still clinging to that no longer serves me?

• You don’t need to explain your growth—let your consistent actions and results prove it.

• Evaluate your environment: does it support your growth or your limitations?

• Setting boundaries doesn’t mean bitterness—you can grow and still wish others well.

• Reframe regrets by renaming the chapter: extract the lesson and move forward.

• Focus on who you want to become, not just what you should do.

• Build momentum with small, daily wins that reinforce your new identity.

• Releasing the past frees you to act faster, build real confidence, and attract aligned people.

• You are allowed to evolve, outgrow relationships, and author your next chapter.

  
  

Chapters

00:00 Introduction: You Are Not Your Past

00:40 The Past as Reference, Not Residence

01:20 Breaking Free from Old Identities

02:05 Handling People Who See You as the “Old You”

03:04 The Power of Environment and Boundaries

04:00 Three Practical Steps to Move Forward

04:50 Benefits of Releasing the Past

05:29 Closing Thoughts: Becoming the Author of Your Next Chapter

Want to work with Nick?:

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In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Aaron Walker, also known as “Big A,” a veteran entrepreneur, author of View From the Top, and founder of the Iron Sharpens Iron Brotherhood. Aaron shares his remarkable journey from launching his first pawn shop at 18, scaling and selling multiple businesses, to ultimately finding purpose beyond financial success.

The conversation explores Aaron’s early grit, working long hours, marketing door-to-door, and reinvesting every dollar back into his business—as well as the challenges that came with selling young and wrestling with identity and purpose afterward. Aaron opens up about life-changing moments, including a tragic car accident that reshaped his view of legacy, the power of forgiveness in a $41,000 betrayal, and how true freedom comes not from wealth alone but from purposeful impact.

Listeners will gain valuable insights on perseverance, building trust, navigating partnerships, contentment vs. complacency, and the importance of living with honesty and faith. Aaron’s stories—raw, vulnerable, and inspiring, remind us that fulfillment comes not from what we acquire, but from how we serve, love, and lead others.

Takeaways

• Grit and perseverance can outweigh formal education in entrepreneurship.

• Delayed gratification and reinvesting profits builds long-term wealth.

• Marketing creatively—even taping flyers to mailboxes—can spark community growth.

• A “no” is often temporary; persistence can turn it into a “yes.”

• Selling a business doesn’t guarantee fulfillment; purpose and impact matter more.

• Relationships and community provide deeper meaning than financial wins.

• Forgiveness frees the one who forgives, even if the offender never asks for it.

• Honest friends who “love you enough to tell the truth” are invaluable.

• Legacy isn’t about money—it’s about who you help and how you’re remembered.

• Partnerships with friends require documented agreements to protect relationships.

• Contentment means gratitude in all circumstances; complacency means stagnation.

• Fulfillment evolves with life stages: career success, family impact, and legacy.

  
  

Chapters

00:00 Intro & Welcome

01:00 Aaron’s First Pawn Shop at 18

03:00 Early Hustle & Door-to-Door Marketing

06:00 Core Values: Creativity & Grit

07:30 Selling at 27 and the Depression After Success

10:00 Rediscovering Purpose Beyond Money

12:00 Building Again & The Power of “No”

15:00 Purpose vs. Pleasure: Why We Can’t Just Retire

18:00 Honest Friends and Brutal Truths

20:30 Life-Changing Accident & Legacy Shift

26:00 Vulnerability, Trust, and Mastermind Groups

28:00 Tragedy, Faith, and Rethinking Life’s Priorities

32:00 Running From vs. Running To in Business Decisions

36:00 The $41,000 Betrayal & Forgiveness Story

45:00 Partnerships, Friendships & Best Practices

50:00 Contentment vs. Complacency

54:00 What a Fulfilling Life Truly Means

56:00 How to Connect with Aaron & Closing Thoughts

Want to work with Nick?:

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Aaron Walker’s Social Media Link:

https://www.linkedin.com/in/aaronwalkerviewfromthetop/

Aaron Walker’s Website:

https://www.isibrotherhood.com/

In this episode of The Nickolas Natali Show, Nickolas Natali sits down with endurance athlete and triathlete Austin Schneider to dive deep into the mental and physical demands of long-distance racing. From his first spontaneous ultra-style adventure running the Grand Canyon rim-to-rim-to-rim, to competing in marathons, 100Ks, and 70.3 Ironman races, Austin shares the mindset shifts, training strategies, and lifestyle adjustments that have fueled his growth. The conversation explores the cultural differences between ultrarunning and triathlon, the brutal honesty of endurance sports, and how consistent, incremental gains mirror the realities of building a successful business. Austin opens up about injuries, race-day mistakes, nutrition hacks, the role of coaching, and balancing his athletic pursuits with personal relationships and professional responsibilities. Whether you’re an aspiring endurance athlete, a business owner looking for mental toughness tips, or simply curious about the world of high-performance training, this episode delivers hard-earned lessons and candid insights you won’t want to miss.

Takeaways

• Building endurance is as much mental as it is physical, mindset drives performance.

• Big goals often start with small, consistent habits (e.g., running 5K daily).

• Exposure to high-achieving peers can make “impossible” challenges feel attainable.

• Ultra and triathlon cultures differ — ultras lean collaborative, triathlons are more competitive.

• Marginal gains over time are the key to improving in both sports and business.

• Race-day execution depends heavily on experience and preparation, not just fitness.

• Nutrition strategy matters — efficiency often trumps indulgence during events.

• Injuries can be reframed as opportunities to explore new disciplines (e.g., cycling during plantar fasciitis recovery).

• Pacing and strategy can prevent burnout and improve race results.

• Transition practice in triathlon can save significant time.

• Endurance training teaches honesty — there are no shortcuts to meaningful performance.

• Fulfillment comes from balancing your key “buckets” in life: relationships, business, hobbies, and health.

  
  

Chapters

00:00 How Austin Got Hooked on Endurance Challenges

02:30 From Daily 5Ks to the Grand Canyon Rim-to-Rim-to-Rim

04:30 Training for Ultras vs. Marathons

06:00 The Emotional Highs (and Lows) of Big Races

08:00 Injury, Recovery, and Discovering Triathlon

10:00 Ultra Running Culture vs. Triathlon Competitiveness

12:00 Lessons Learned from His First 70.3 Ironman

15:00 Race-Day Nutrition & Transition Time Secrets

18:00 Pacing, Strategy, and Avoiding Burnout

21:00 Mental Walls, Type 2 Fun, and Pain Tolerance

26:00 How Endurance Sports Mirror Business Success

31:00 Goals, Fulfillment, and Balancing Life’s Buckets

Want to work with Nick?:

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DM Nick on Instagram: 

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Austin Schneider’s Social Media Links:

https://www.instagram.com/austinrschneider/

https://www.instagram.com/theaustinschneider/

https://www.youtube.com/@AustinrSchneider

Austin Schneider’s Website:

https://workshop.agencyu.co/agency-systems-workshop-v2

In this episode of The Nickolas Natali Show, Nickolas Natali sits down with Austin Schneider, a former real estate agent turned agency founder who built a multi-seven-figure creative business from the ground up. Austin shares his deeply personal journey, from growing up in a financially unstable home with a brother battling addiction and a mother burdened with debt, to dropping out of college, mopping lead floors under a bridge, and walking away from a $160K sales job to pursue entrepreneurship.

Austin pulls back the curtain on the early chaos of his agency, the burnout that nearly broke him, and the systems he had to build to evolve from operator to orchestrator. He also shares the pivotal role mentorship, faith, and personal relationships played in shaping his journey. Whether you're feeling stuck in your business or trying to scale without losing your sanity, Austin’s insights into productizing skills, structuring teams, and removing ego from the equation are invaluable.

This is a raw, insightful, and motivational conversation that proves you can turn pain into power, and that systems, not hustle, are what scale.

Takeaways

• Austin grew up in a financially unstable household and experienced credit fraud, addiction, and eviction at a young age.

• His early adult years were marked by addiction to weed, partying, and directionless living.

• Austin left a $160K+ job at NBC to pursue entrepreneurship, starting with freelance creative work in real estate.

• Burnout from over-identifying with his business caused a breakup and forced a reassessment of his priorities.

• The early agency days were messy, but relationships (e.g., Mark, his CEO) and mentorship provided the structure he lacked.

• He emphasizes productizing your skillset to build a scalable and delegatable business.

• His first hire recommendation for early-stage agencies is a video editor to reduce time on low-leverage tasks.

• Money, to him now, is simply a tool — something to deploy strategically, not obsess over.

• His biggest motivator is making sure no future generation of his family has to endure the instability he experienced growing up.

  
  

Chapters

00:00 Introduction and chaotic teenage years

01:30 Eviction, family instability, and addiction

05:45 Austin’s low point: partying, addiction, and no direction

11:30 Meeting mentor Gary Rubens and his influence

13:45 Transitioning to NBC and sales success

15:30 Quitting six-figure job to pursue entrepreneurship

19:00 Burnout and building an agency through COVID

24:30 Systems vs hustle: moving from operator to orchestrator

26:00 Ego and the trap of being the face of the business

28:30 Advice for stuck entrepreneurs: productize your offer

30:45 Changing perspective on money and investing in growth

33:30 Long-term goals: acquisition and building software

34:30 Pain as fuel: protecting future generations

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DM Nick on Instagram: 

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Austin Schneider’s Social Media Links:

https://www.instagram.com/austinrschneider/

https://www.instagram.com/theaustinschneider/

https://www.youtube.com/@AustinrSchneider

Austin Schneider’s Website:

https://workshop.agencyu.co/agency-systems-workshop-v2

In this episode of The Nickolas Natali Show, Nickolas Natali shares the lessons he's learned from years of building and scaling his content agency. Drawing from his experiences working with entrepreneurs who've sold multi-million-dollar companies, Nickolas outlines a framework for service-based business owners to break free from burnout and unlock consistent growth.

He emphasizes the importance of selling to wealthy clients, structuring offers that solve valuable problems, simplifying business models, and hiring the right people early on. Through real-life examples and personal insights, Nickolas dives deep into how to grow a service business without overextending resources, stressing that clarity, strategic hires, and a laser-focused business model are key. He also touches on how branding, a lean team, and leveraging proven systems can lead to sustained success.

This episode is a must-listen for any entrepreneur looking to streamline their business, attract premium clients, and scale with less stress.

Takeaways

• Most service business owners aren’t lazy—they’re distracted and trying to do too much without clarity.

• Selling to people who can afford your offer is key; high-ticket clients expect results, not handholding.

• You’re not selling time—you’re selling outcomes. Focus on the transformation your service provides.

• Avoid trying to scale too early. Serve a few ideal clients very well before going wide.

• Prioritize simplification: one great offer is more powerful than juggling multiple ventures.

• Hire top-tier talent early, even if it costs more—they bring leverage and elevate team performance.

• Know your business constraint (leads, fulfillment, marketing, etc.) and focus resources accordingly.

• Branding is a long game—protect your reputation like Warren Buffett.

• Bigger isn’t always better. A lean, skilled team can outperform a bloated one.

• Reverse-engineer your sales goals by understanding the inputs (messages, calls) that lead to conversions.

• Don’t let every notification control your day. Block time for deep strategic work.

• You don’t need more tactics—you need clarity, a premium offer, and systems that scale.

  
  

Chapters

00:00 Intro & The Real Problem

01:12 Lesson 1: Sell to People Who Can Pay

02:25 Lesson 2: Sell Outcomes, Not Time

03:30 Lesson 3: Focus on One Offer

04:30 Lesson 4: Hire Up, Not Down

05:45 Lesson 5: Don’t Build for the Masses Too Early

06:50 Lesson 6: Let Some Fires Burn

07:55 Lesson 7: Branding is Everything

08:40 Lesson 8: Better - Bigger

09:30 Lesson 9: Know Your Numbers

10:35 Lesson 10: Hire A-Players

11:30 Final Thoughts & Next Steps

Want to work with Nick?:

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In this episode of The Nickolas Natali Show, Nickolas Natali dives deep into the mental battles we all face when the urge to quit creeps in. With raw honesty and powerful storytelling, he unpacks why the desire to give up is completely normal—and why pushing through is where the real growth happens. Drawing from personal experiences like grueling squat challenges and marathon training, Nickolas shares a framework to build what he calls your “never quit muscle.” He explores how to create a personal Quit Manifesto, redefines what winning truly looks like, and gives listeners the tools to trust themselves in the valley when no one else is watching. This isn’t motivation fluff—it’s a blueprint for grit, endurance, and long-term identity transformation. If you’re feeling like throwing in the towel or just want to sharpen your mental edge, this episode will leave you ready to take one more step.

Takeaways

• Wanting to quit is part of the process—it doesn’t make you weak, it makes you human.

• Growth begins where most people give up; the reward lies beyond resistance.

• Write a Quit Manifesto—a personal game plan for what you’ll do when you want to give up.

• Redefine winning: showing up tired, doubting yourself but still trying, and not quitting = wins.

• Keep a “Didn’t Quit Log” to track every moment you pushed through—build your evidence bank.

• Not all quitting is bad: if it’s harmful to your health, ethics, or soul, stepping away is wise.

• There’s a major difference between quitting because it’s hard and quitting because it’s wrong for you.

• Grit is forged in private—true character is built when no one is watching.

• “I always want to quit, but I never will” is a mantra for perseverance and long-term success.

• Over time, not quitting builds self-trust, consistency, reliability, and resilience.

• The absence of struggle doesn’t define success—continuing despite it does.

• The people who finish are the ones who decided to finish—commitment over motivation.

  
  

Chapters

00:00 The Urge to Quit is Normal

00:45 Growth Lives at the Edge of Quitting

01:30 Introducing the Quit Manifesto

02:25 Iron Marathons & Mental Fortitude

03:40 How Your Quit Manifesto Evolves

04:15 Redefining What Winning Looks Like

04:55 Creating a “Didn’t Quit Log”

05:20 When Quitting is Actually Wisdom

05:45 Long-Term Gains of Not Quitting

06:10 Final Mantras and Mental Frameworks 

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In this episode of The Nickolas Natali Show, Nickolas Natali breaks down the exact blueprint for building a powerful personal brand in 2025—even if you're starting from scratch. With a clear, actionable roadmap, Nickolas walks you through the six foundational components of a magnetic brand: positioning, consistency, authority content, platform strategy, proof, and conversion.

This episode isn’t just theory—it’s filled with real-life examples, tactical steps, and hard-earned insights from Nickolas’ own journey. You’ll learn why clarity always beats cleverness, how to build trust at scale through content, and why your personal brand is the most valuable asset you’ll ever own. He’ll also share what to avoid—like chasing virality or faking a lifestyle—and what actually creates lasting impact.

Whether you’re an entrepreneur, freelancer, or just getting started online, this is a must-listen if you want to stand out, grow your audience, and turn attention into opportunity. By the end of the episode, you’ll know how to build a brand that not only attracts clients but earns trust and builds authority long before you ever speak.

Takeaways

• Your personal brand is already forming—take control and shape it with intention.

• Clarity beats cleverness: define your positioning before worrying about design.

• Use the “I help [audience] get [result] without [obstacle]” template to clarify your offer.

• Build visual and verbal consistency across all platforms to become memorable.

• A unique style—editing, outfits, tone—makes you instantly recognizable.

• Content builds trust at scale; focus on educational, proof-based, and identity-driven posts.

• Choose one platform to dominate before expanding—start where your audience already is.

• Social proof and behind-the-scenes content build credibility and relatability.

• Documenting your journey is more powerful than polished, performative content.

• Leverage trust by guiding attention toward your offers through lead magnets and CTAs.

• Don’t fake success—authenticity outperforms performance long-term.

• The most valuable brand you’ll ever own is your name.

  
  

Chapters

00:00 Why personal branding matters in 2025

00:46 The mindset shift: You’re already a brand

01:30 What is a personal brand, really?

01:57 Step 1: Clarify your positioning

02:50 Step 2: Visual and verbal consistency

04:02 Step 3: Create authority content

04:36 Step 4: Dominate one platform first

05:24 Step 5: Social proof and real-life access

06:14 Step 6: Convert attention into opportunities

06:50 Bonus: What not to do when building a brand

07:33 Recap of all six steps

08:10 Closing thoughts: Be known by the right people

08:55 Free guide + next steps

Want to work with Nick?:

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In this episode of The Nickolas Natali Show, we dive into the intricacies of brand partnerships and negotiations within the creator economy. We discuss the importance of custom proposals tailored to brand goals, the significance of professionalism, and the value of personal connections. The conversation also covers pricing strategies, the ARC framework for campaigns, and effective follow-up methods for maintaining relationships with brands. We emphasize the need for creators to be human in their interactions and to handle feedback—both positive and negative—constructively. The episode concludes with insights on leveraging these principles for successful sponsorships and promoting Justin's book, Sponsor Magnet.

Takeaways

• Different brands might pay different amounts for the same work.

• Every proposal should be bespoke, not a fixed menu.

• The creator economy allows for lower barriers to entry.

• Understanding the brand's goals is crucial for negotiation.

• Resulting can skew perception of negotiation success.

• Brands often have internal dynamics that affect decisions.

• Professionalism can set you apart in brand partnerships.

• Building personal connections can enhance relationships.

• The ARC framework helps in understanding campaign types.

• Merit-based pricing can maximize earnings for creators.

  
  

Chapters

00:00 The Art of Custom Proposals

02:43 From Thrifting to Negotiation Skills

05:42 The Creator Economy and Business Plans

08:52 Understanding Resulting in Negotiations

11:46 Behind the Scenes of Brand Decisions

14:40 Professionalism in Creator Partnerships

18:00 The Importance of Personal Connections

20:52 The ARC Framework for Campaigns

23:58 Pricing Sensitivity in Campaign Types

26:44 Merit-Based Pricing Models

29:53 Creating Value with Tiered Packages

32:42 Understanding Usage Rights and Exclusivity

35:34 Navigating Paid Usage Types

38:51 Custom Proposals for Brands

41:42 The Pino Method for Follow-Ups

44:48 Being a Human in Business

47:51 Handling Negative Feedback

50:34 Post-Campaign Reports and Next Steps

53:39 Final Thoughts and Book Promotion

Want to work with Nick?:

https://allthingsmediallc.com/

Free Resources Made by Nick:

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Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

https://www.amazon.com/shop/nickolasnatali

Support The Nickolas Natali Show on Patreon⁠: 

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DM Nick on Instagram: 

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Justin Moore’s Social Media Link:

https://www.instagram.com/creatorwizard/

Justin Moore’s Websites:

https://pages.creatorwizard.com/join

https://www.sponsormagnet.com/

In this episode of The Nickolas Natali Show, we dive deep into the real playbook of sales mastery. Whether you're brand new to sales or looking to refine your approach, this episode breaks down the mindsets, frameworks, and sales strategies that actually work—without being pushy, sleazy, or fake.

Takeaways

• The 3 P’s that will transform your close rate

• A high-converting sales call structure

• How to handle objections with confidence

• Why listening is your #1 sales weapon

• The fortune behind follow-up strategies

• The power of selling outcomes, not features

  
  

Chapters

00:00 Sales is About Helping, Not Convincing  

00:45 The Three P’s: Problem, Promise, Proof  

01:38 Listening Over Talking in Sales  

02:26 Sales Call Framework: 6 Key Steps  

03:50 Handling Objections Like a Pro  

04:50 Objections Are Buying Signals  

05:36 The Power of the Follow-Up  

06:42 Sell Outcomes, Not Features  

07:16 Sales Recap and Closing Thoughts

Want to work with Nick?:

https://allthingsmediallc.com/

Free Resources Made by Nick:

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Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

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Support The Nickolas Natali Show on Patreon⁠: 

https://www.patreon.com/nickolasnatali

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DM Nick on Instagram: 

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