Joining us are Don Howard, executive director of Alvanon, which uses technology and body shape data to advise apparel firms on fit and sizing, and William Adler, CEO of True Fit, a data-driven company that aims to help retailers personalize the shopping experience by enabling shoppers find the right products for them.

These companies represent the variety of ways apparel is working to solve the fit issue from the design side as well as from a consumer-facing perspective.

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