Adam and Madeline sit down with Applike Group CEO, Jonas Thiemann to discuss how its three subsidiaries - an ad network, a gaming publisher and a discovery platform - work together in positioning for the future. Jonas explains the advantages of ad networks having their own supply of inventory while warning publishers not to rely too much on big adtechs because they could build products competitive to your own. With the future of mobile advertising and user acquisition uncertain, come for the industry insight, but stay for the schnauzer talk.