We usually only hear about an app after it's reached the top of the App Store. But what comes before that? To learn more about launching and marketing an app, we spoke with Till Financial Co-founder, Taylor Burton, to get his first-hand experience. Taylor shares Till's approach to revenue generation, marketing, benchmarking, and his dislike for a certain type of pizza.

Too Good to Go is proving that some of the world’s most pressing problems can be addressed through mobile. Their food-waste fighting app has received millions of downloads in just the past year and is rapidly expanding worldwide. Too Good to Go's Head of Marketing Claire Oliverson joins us on this episode to share how the business balances mission with generating revenue, and what other cause-driven app marketers can do to reach potential users. As we wrap up the show, Claire points us to the best jelly doughnut in NYC and Adam betrays his family in a game of Underrated/Overrated.

"The creator economy" is a phrase you're likely seeing a lot lately, but what exactly is it? Kaya Yurieff, a reporter for The Information who pens a newsletter on this very subject, came on the show to explain what the creator economy is, how these creators are making money, the battle for talent that major platforms like TikTok and YouTube are engaged and more. To cap off the show, we get Kaya's take on a few fast growing platforms in an under the radar pocket of the creator economy that Apptopia's data picked up on.

Adam and Madeline sit down with Harold Teo, Producer of Sea Group's flagship game, Free Fire. Free Fire is one of the most downloaded games globally over the past three years and according to Apptopia estimates, has the highest level of engagement of the top mobile battle royale games. In addition to some good local food talk at the end, Teo explains how his team makes the game so accessible to a geographically diverse player base and the level of community engagement that goes on behind the scenes.

This week in a fun interview with Christoph Sachsenhausen, Managing Director at hypercasual gaming publisher Sunday, we discuss the ideation process of coming up with the next hit mobile game. Christoph wants you to know that even though everyone has a lot of ideas for a mobile game, it's actually really hard to make a game that is loved by million of people. Make sure you have some thick skin and come listen to what happens to games when they don't work out.

Adam and Madeline sit down with Applike Group CEO, Jonas Thiemann to discuss how its three subsidiaries - an ad network, a gaming publisher and a discovery platform - work together in positioning for the future. Jonas explains the advantages of ad networks having their own supply of inventory while warning publishers not to rely too much on big adtechs because they could build products competitive to your own. With the future of mobile advertising and user acquisition uncertain, come for the industry insight, but stay for the schnauzer talk.

Investing in the public markets has become mainstream and apps like Stash are at the center of it. Listen in as Sudev Balakrishnan, chief product officer at Stash, explains how he creates a mobile app product that takes the complex world of investing and makes it accessible to everyone.

Matt Hudson, Senior Mobile Delivery Manager at Belk, is a treasure trove of actionable ideas for all of you brick n' mortar retailers thinking about starting a mobile app or trying to jumpstart growth for your mobile app. From understanding who your specific mobile customers are, the checkout process, the connection the app has to other channels, and Matt's weakness for snacks, we cover it all.

Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.

Adam and Madeline are joined by Glu Mobile’ SVP of Business Dev, Corporate Dev, and Advertising, Chris Akhavan. He reviews how Glu's prototypical games have changed over the years and the incredible role that acquisitions have played in the company's success. Chris teases upcoming games to be released this year and dishes on who he is as a gamer. We also talk influencers and in-game communications, give it a listen!