Too Good to Go is proving that some of the world’s most pressing problems can be addressed through mobile. Their food-waste fighting app has received millions of downloads in just the past year and is rapidly expanding worldwide. Too Good to Go's Head of Marketing Claire Oliverson joins us on this episode to share how the business balances mission with generating revenue, and what other cause-driven app marketers can do to reach potential users. As we wrap up the show, Claire points us to the best jelly doughnut in NYC and Adam betrays his family in a game of Underrated/Overrated.