Somewhat Mobile

What marketers get wrong about branding - Lessons from Klarna's CMO


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Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.


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Somewhat MobileBy Adam Blacker