The Creative Brief

How Are Executives Coping With Marketing Budget Cuts? | Ep. #3


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In Episode #3, we discuss how CMOs are coping with marketing budget cuts within their companies and what they can do with those budgets within the wake of the pandemic. Can companies benefit from allocating their marketing budget elsewhere? Will customer acquisition costs rise as a result of less economic spend? We also tackle some raw numbers outlining how customers are responding to the voice of businesses during the COVID-19 crisis.

Later in the episode, we interview real estate agent, Adam Cayea with MyTown Realty, exploring the challenge of selling homes in an era where we are asked to self-quarantine and distance ourselves from one another.


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Connect with Adam:

  • mytowncny.com
  • @mytowncny
  • @adam.cayea


Connect with us:

  • chrisdavisworks.com
  • Kowala Creative 
  • Instagram / Twitter @chrisdavisworks
  • Instagram / Twitter @nklenchik
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The Creative BriefBy Chris Davis & Nick Klenchik