The Creative Brief

This week we get the pleasure of speaking with Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku.

He explains how the Coronavirus pandemic has changed but also solidified our understanding of modern streaming habits. More often people are defaulting to streaming services rather than opting for cable television, meaning more networks are popping up with their own subscription streaming services.

Listen to the episode and let us know if you’re also a cord cutter!

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Connect with Roku:
https://roku.com
Social, @Roku

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

We’re taking a week off from interviews, so this episode is a reupload. We believe many entrepreneurs and businesses of all sizes can benefit from the conversation and insights from Sendible CEO Gavin Hammar.

Throughout the episode, Gavin outlines the joys and challenges of running a software company, creating and building upon a healthy work culture, and what it takes to build brand authenticity.

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Connect with Gavin and Sendible:
https://sendible.com
Socials, @GavinHammar, @hamgav, @Sendible

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Happy employees make happy customers which results in successful businesses. One of your most important responsibilities is making your employees feel truly valued, showing gratitude, and letting them know that without them, your company would be in a much different place. 

In this episode, we discuss proven tactics that employers can use to show employee appreciation, and make their work environment more enjoyable.

Listen to the episode for the full list!

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Connect with Chris and Nick:
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https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Wendy Wei is the host of the Overexposed podcast and social media manager at Pexels, a platform that allows its users to download and use free stock photos and videos with the help from contributors from all over the world.

In this episode, Wendy gives us a history lesson on Pexels as well as a feature they recently implemented, giving LGBTQ+ couples equal presence when searching on the site. This is another step for the company to strengthen their overall quest to improve representation for marginalized communities.

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Check out Wendy and Pexels

Connect with Chris and Nick:
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Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Outsourcing is the business practice of hiring an outside party or company to perform services and create goods that is traditionally internal and undertaken by the company's own employees and staff. It's a practice that businesses typically use as a cost cutting measure, and as such, it can affect a wide range of jobs, ranging from IT and customer support, to manufacturing to the back office.

In this episode, we discuss our own thoughts on outsourcing, and when your company should consider it.

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Connect with Chris and Nick:
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https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

On this episode of the Creative Brief, we interview Eric Andre Show co-writer, Hannibal Buress. Some of you are probably curious and might ask, “What’s Hannibal been up to lately?” Some might say, “Who is Hannibal Buress?”

Hannibal first started performing stand-up comedy at an open mic in the early 2000s while attending Southern Illinois University and was a writer for the television shows Saturday Night Live and 30 Rock. He has also performed on several late-night talk shows over the years and started a podcast called Handsome Rambler in 2016.

This year, Hannibal drops his new stand up special called Miami Nights exclusively on YouTube, where he discusses his experience with Miami law enforcement, alongside the backdrop of a national and international conversation around police brutality and the Black Lives Matter movement.

In this episode, we talk about everything from social media, to internet rabbit holes, and of course, the release of Miami Nights.

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Check out Hannibal and Miami Nights:
Socials, Twitter, Instagram, TikTok

Connect with Chris and Nick:
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Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Customer experience (CX) is how customers perceive their interactions with a business. From first impression to landed customer, a successful strategy should be both enjoyable and useful from the customer’s point of view. The process promotes loyalty, helps businesses retain customers, and encourages brand advocacy. This is why it's incredibly important to provide a remarkable experience and make those customers want to continue doing business with you. They are one of your best resources for growing brand awareness.

In this episode, we discuss our own suggestions for greatly improving customer experiences.

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Connect with Chris and Nick:
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https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

A common practice that surrounds big tech companies like Google or Facebook is the ability to collect and manipulate user data to their advantage. They generally provide users with a free service in exchange for their data, which can be quickly turned around to serve extremely personalized ads. You’re constantly being followed online, whether it’s said or not, and needless to say, this level of personalization isn’t for everyone. That’s why DuckDuckGo is trying to change that mentality. They’re proving that a tech company can focus on user privacy, and practice data ethics while being profitable at the same time.

Our Creative Brief guest this week is Kamyl Bazbaz, VP of Communications at DuckDuckGo. Listen to the episode to find out the lengths at which the company goes through to stick to their morals and respect the personal data of their users.

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Check out DuckDuckGo:
https://duckduckgo.com/
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Connect with Chris and Nick:
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Socials, @chrisdavisworks / @revcarto

https://kowalacreative.com
Socials, @nklenchik / @kowalacreative

Lead generation is a necessary process for all sorts of businesses. The process itself involves attracting and converting complete strangers into potential customers if they have indicated an interest in a product or service that your business provides. Some examples of lead generators are online content, blog posts, giveaways, coupons, live events, etc.

In this episode, we discuss our own techniques for lead generation with hopes that it will also help your business venture.

Listen to the episode for the fully-featured list.

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Connect with Chris and Nick:
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https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Affinity is a graphics software suite of applications for creative professionals developed by Serif for macOS, iPadOS, and Windows. The company was originally founded in 1987 by a small team of software engineers, with a mission to create lower-cost alternatives to existing desktop publishing applications. As technology improved, their software would evolve to meet the needs of their users, and their trio of applications, aptly named Affinity Photo, Affinity Designer, and Affinity Publisher would rival the capabilities of Adobe’s popular creative suite.

Our Creative Brief guest this week is Serif’s managing director, Ash Hewson. With nearly 15 years at the company, Ash has seen it all. Most importantly, he has overseen the release of the Serif’s Affinity suite and is currently finding new creative avenues to take the company to Affinity… and beyond.

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Check out Affinity by Serif:
https://affinity.serif.com/en-us/
Socials, Instagram / Facebook / Twitter

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks / @revcarto

https://kowalacreative.com
Socials, @nklenchik / @kowalacreative