The Creative Brief

This Week in Marketing #11

Despite one's best efforts to grow a company, there are small business owners who tend to experience stunted or sluggish growth. If you’re frustrated with how slowly your business seems to be growing, this podcast episode is for you. We share 10 tips based on our own experiences that may help you move to that next phase of business growth.

Listen to the episode for the fully-featured list.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Charles Reese started his social media journey by posting his favorite outfits which turned into a desire to be a fashion influencer. He observed some of the most prominent influencers when social media was on the rise and came to the realization that it would someday dominate main stream culture. Charles uncovered his passion for marketing and business while in college and turned it into a lifestyle. He is currently building a marketing company that will bring strategic and creative tactics for businesses and brands across different industries. 

In this episode we outline why it’s essential to connect with your social media following and build real relationships, as well as the importance of always educating yourself on industry trends and maintaining a healthy business mindset.

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Connect with Charles:
Socials, Twitter / Instagram / LinkedIn

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks / @revcarto

https://kowalacreative.com
Socials, @nklenchik / @kowalacreative

This Week in Marketing #10

Why are paid ads are essential to small business owners?

While many of us continue to work from home, right now is the best time for individuals and businesses of all sizes to see a significant return on their ad spend if those ads are set up properly. In this episode we discuss how companies can better optimize their pay-per-click and social media ad campaigns thorough effective targeting, using the right keywords, and split-testing different ad variations.

What's something new that you learned about digital advertising in this episode?

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

M1 Finance is all about long-term investing, an approach that takes research, patience and persistence.

Our guest on the Creative Brief this week is M1 Finance CMO, Bob Armour. The company takes a different approach from traditional brokerages by allowing you to put your financial future into your own hands with smart software and no-fee investing. They designed their product features and tools to be customizable, easy to use, and automated so their users can serve their unique financial needs. 

Bob and the team at M1 educate their clients through effective marketing, highlighting the advantages of investing for the long haul while providing in-app features that their users can hope to benefit from.

Get $10 after signing up and funding your M1 Finance portfolio:
https://m1.finance/SHE5i3xhBkQN

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Connect with M1 Finance & Bob:
https://www.m1finance.com
Socials, @M1_Finance / @M1_Finance / @bobarmour

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks / @revcarto

https://kowalacreative.com
Socials, @nklenchik / @kowalacreative

This Week in Marketing #9

The White House's “Find Something New” campaign comes with the country in the midst of a public health crisis that has upended entire industries and kicked off a recession that has sent the nation’s unemployment rate shooting above 11 percent. The nation currently has 5.4 million job openings, according to the Labor Department, which is not nearly enough for the roughly 18 million Americans who are officially unemployed and the 33 million who are currently receiving unemployment benefits.

Virgin Money is hoping to build a consumer lifestyle brand that can take on the biggest high street banks with a refocus of its sponsorship activity on music and a brand positioning that aims to “take the fear out of finance.” The company looks to provide financial value and build a bank with more than 6 million personal and business customers that can take on the veterans of British banking.

Burger King partnered with scientists to develop a new diet for beef livestock used in Whoppers, adding a small amount of lemongrass to their feed and released an educational video starring the “Walmart Yodeling Kid” Mason Ramsey, that illustrates the negative environmental impact of the livestock industry. Early studies indicate the change can reduce daily methane emissions by 33%.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Beak & Skiff is a family-owned company that has been growing premium apples at their 1,000-acre Lafayette, New York location for over 100 years, and have cultivated their family orchard into one of the state’s most prestigious apple growers.… but that’s not all they do.

This week on the podcast, we’re joined by Eddie Brennan, president and co-owner of Beak & Skiff Apple Orchards, where we discuss the rich history of the company and the incremental changes that were influenced by each generation of owners. That history has shown that the team is not afraid to try new things and put their own spin on emerging product categories. Over the last few decades, they helped educate and pave the path for the ever-growing popularity of hard cider with their 1911 Established brand. Recently the company has introduced their brand of wines, spirits and line of hard cider seltzer derived entirely from their locally-grown apples - from tree to distillery. Beak & Skiff has repeatedly shown that the key to success stems from utilizing your imagination and resources, and nurturing those goals into reality.

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Connect with Beak & Skiff:
https://beakandskiff.com/
Socials, @beakandskiff and @beakandskiff

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

This Week in Marketing #8

Uber buys rival Postmates as competition in the food delivery space heats up. The company said its $2.65 billion deal will help it better compete in restaurant delivery and the market for delivering groceries, a signal of the company's ambitions to provide a wider range of items to consumer doorsteps.

Facebook and Instagram remind their users to wear a face mask in response to a recent rise in US COVID-19 cases and mineral water manufacturer Evian creates a 100% recycled plastic bottle with the "Evian" brand name engraved onto the plastic itself. This is part of the company's ongoing effort to become fully circular by 2025.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Businesses today have a responsibility that extends beyond financial means. Sustainability in the business world means ensuring environmental, economic and social wellbeing for both current and future customers.

This week’s guest is Radina Popova, the co-founder of DiFOLD, an elegant and collapsable water bottle that magically folds to fit into your pocket. After more than two years of research and development, the company is aiming to reduce the use of single-use plastics by illustrating a new mindset in design technology that considers both the future of people and the planet. DiFOLD’s Kickstarter campaign was fully funded in only four hours and continues to rise far beyond the original goal. The support for this product and their cause is tremendous, and we wish them the best of luck with their future endeavors!

Listen to the other episodes:
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Support DiFOLD:
https://difold.tech/
Socials, @difold.tech and @difoldtech

Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

This Week in Marketing #7

Facebook makes $70b in annual revenue from ads on its platform, but this week, hundreds of brands have vowed to halt advertising on Facebook in a growing protest over how the company handles hate speech and other harmful content.

Constellation Brands also acquired Empathy Wines, a direct-to-consumer wine brand that was co-founded by entrepreneur and media personality Gary Vaynerchuk, who will continue to remain involved with the brand as a consultant.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

"Once you take money, you no longer chart your own destiny."

This week our guest is John Stage, the founder of Dinosaur BBQ, a northeastern BBQ chain serving southern southern-style meats and draft brews with some of the best brisket and ribs around. The iconic Syracuse location opened in 1988 after John got his first taste of southern-style BBQ, which he would craft and continually perfect over the next three decades and several locations later.

Throughout the episode, we discuss what it takes to create both a unique restaurant with so much character and a menu that is loved by many. We dive into Dinosaur's past, present, and future, outlining the risks involved when taking outside capital and the steps needed to carry on the vision that made Dinosaur BBQ what it is today.

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Connect with Dinosaur BBQ:
https://www.dinosaurbarbque.com
Twitter, Instagram: @dinosaur bbq

Connect with Us:
https://revcarto.com
Twitter, Instagram: @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials: @nklenchik and @kowalacreative