The Creative Brief

This Week in Marketing #6.

Apple's yearly World Wide Developer's Conference is held as an online exclusive for the very first time in three decades. Apple users are set to see new Mac, iPhone, iPad and Apple watch software upgrades later this year with some of the big changes including: MacOS Big Sur, iOS and iPadOS 14, as well as WatchOS 7.

Some big changes include pinned and thread conversations in Messages, the introduction of App Clips, which load a small part of an app experience within seconds to complete a specific task, Scribble with Apple Pencil which allows users to write in any text field and convert that script to typed text, and finally Search on iPad is getting a major overhaul, enabling users to start a search from anywhere (including within apps).

Nick and Chris also discuss news within their own agencies, Kowala Creative and Revcarto.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Our guest this week is working to solve one of the world's biggest problems, untapped human potential. Evan Carmichael is an entrepreneurial-focused internet personality who at 19, built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. Today he runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote four books, and regularly speaks globally. He's set two world records, uses a trampoline and stand-up desk owns Canada's largest Salsa Dance Studio, and always has a giant bag of Doritos in front of him to remind him that he’s stronger than the Doritos. He is a husband, father, TSM fan, and Teemo Main.

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Connect with Evan:
Twitter: @evancarmichael

Connect with Us:
https://revcarto.com
Twitter, Instagram: @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

This Week in Marketing #5.

Sony announced its new gaming console this week, the Playstation 5 along with a multitude of exclusive games including Spider-Man: Miles Morales, Gran Turismo 7, Ratchet & Clank: Rift Apart, and many more. It releases with a brand new design, looking very clean and Sci-Fi.

This week Nintendo also announced a new version of Pokémon Snap coming to the Nintendo Switch, set for a June 24 release date. Get ready to catch em all again!

And in our last bit of news, more brands are under review as Quaker Oats announces their plans to rebrand Aunt Jemima, citing its roots in racist stereotypes. Following the news, Mars, Incorporated also said it's, "Evaluating all possibilities" for changing its Uncle Ben's brand, which has long been criticized as a stereotype.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Design is subjective, but it more closely reflects how something works rather than how it looks.

This week we get the pleasure of interviewing Rob Olley, a London-based graphic designer and founder of the No More Pixels project. Rob believes that great design should be valued for its principles, which is why he created No More Pixels, a passion project to bring together a community of skilled designers and creators.

Coming from design backgrounds, we each discuss our thoughts on the subject and ask if sites like Fiverr and Upwork are helping or hindering the design community with their focus on low prices and quick turnaround times. We touch base on design within the last few decades and how modern design has been affected by the rise of technology.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Connect with Rob and No More Pixels:
https://nomorepixels.co.uk
Social, @nomorepixels

This Week in Marketing #4.

68% of consumers expect brands to be clear about their values, according to a report from consumer insights and analytics company, Kantar Monitor. That number rises depending on a consumer's ethnicity or other demographic group, with 69% of Hispanics, 71% of LGBTQ+, 79% of Asian Americans and 82% of African Americans expecting brands to speak up about where they stand on current societal issues.

Millennials have the highest expectations for brands to speak out, Kantar found. Forty-six percent of the age group expect brands to be brave, followed by 42% of Gen Z with these expectations. Only 31% of Gen Xers and 22% of Boomers expect brands to take a public stance on social issues.

Unsurprisingly, consumer spending is at an all time low where household spending was 18.5% lower in the final week of May than in the equivalent week in 2019. Worries of a fresh spike in Covid-19 cases rise as a result of the protests occurring across the country. When brick and mortar shopping does get back into gear, safety of staff and the public will be of paramount importance.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

What does it take to build a SaaS company from the ground up?

That's what we asked Gavin Hammar, CEO of the social media management platform, Sendible in Episode 11. While the software began as a basic automation tool for sending birthday emails, it would quickly evolve into an all-in-one solution for social media marketers worldwide. We learn about Gavin, who was born in South Africa but would eventually move to London, UK where he would establish Sendible headquarters. Throughout the episode, he outlines the joys and challenges of running a software company, creating a healthy work culture, and what it takes to build brand authenticity.

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Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Connect with Gavin and Sendible:
https://sendible.com
Socials, @GavinHammar, @hamgav, @Sendible

This Week in Marketing #3.

With the release of their new flavor, “Boots on the Moooo’n” Ben and Jerry's partnered with Netflix who also released a new series called, “Space Force,” a comedy starring Steve Carrell, Fred Willard, John Malkovitch and many others. The company launched the ice cream into the stratosphere, 20 miles above the Earth. It just goes to show that both companies can benefit from PR campaigns such as this.

The American Marketing Association also published an article outlining the technological innovations of the education sector in response to the effects of COVID-19. Students will see more distance learning and online collaboration than ever before.

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Connect with Chris and Nick:
https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

How do you manage to maintain your focus?

In Episode 10, we're joined by, Marsha Coles of Coles Creative Design. Based out of London, Marsha helps fitness professionals stand out by creating entertaining and educational social media content. Her services range from graphic to web design, as well as email marketing. Throughout the episode we discuss her background, how she got started with her business, and how we all maintain a level of focus when distractions are never more than a few feet away.

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Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Connect with Marsha
https://colescreativedesign.com
Social, @marsha_coles

Kellogg’s is facing backlash after redesigning its Fruit Loops Mascot, Toucan Sam and Salesforce releases its 6th State of Marketing report, promoting empathy, AI and more focused KPIs.

Salesforce releases Its 6th State of Marketing Report.

Our key takeaways from their findings:

• Marketing transformation is taking on new urgency
• More empathetic marketing is being achieved due to greater data and personalisation
• Marketers are doubling down turning trusted customer relationships into business value
• Because of this, AI is a growing must
  
  

Read and download the full report here:
https://www.salesforce.com/blog/2020/05/top-marketing-trends-navigate-change.html

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Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Don't jump into paid ads unless you can define your target audience.

In Episode 9, we get the pleasure of speaking with Von'Dre Smith, Detriot-based digital marketer and Founder of Atmosfera LLC. After working at the search giant Google, Von'Dre started his own business and began specializing in restaurant branding and marketing. Throughout the episode, we outline the importance of buyer personas when it comes to finding your ideal customers, and how understanding human psychology and behavior can improve your approach to marketing and business strategies.

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Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Connect with Von'Dre:

https://www.myatmosfera.com
Social @whodoesyourmarketing