The Creative Brief

Spotify signs exclusive $100m deal for the Joe Rogan Experience. Facebook rolls out “Shops” feature, partnering with Shopify and Woo to bring direct sales. Amazon is rumored to buy JcPenney after the company files for bankruptcy.

Leave some feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast

Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative

Your business needs to be everywhere your customers are.

In Episode 8, we're joined by Toronto-based digital marketer and Founder of Waves Digital Canada, Will Hoff. Before starting his marketing journey, Will began his career in sales, eventually niching in manufacturing and construction while building a reputation and strong client base. Together we discuss the challenges of starting marketing agencies and the importance of building and growing your digital presence as a business owner.

Leave some feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast

Connect with Chris and Nick:

Revcarto.com
Socials, @chrisdavisworks and @revcarto

Kowalacreative.com
Socials, @nklenchik and @kowalacreative

Connect with Will
Wavesdigitalcanada.com
Socials, @willhoff44 and @wavesdigitalca

Level up your workflows with these 6 intuitive tools!

In Episode 7, we discuss some of the many software tools that we use in our daily lives as agency founders, and the importance of organization, time management and marketing automation to increase productivity.

Tools we discuss:

Sendible, social media management.
LastPass, password manager.
Google Drive, cloud and collaboration.
Slack, business communication platform.
Trello, list and project collaboration.
Zapier, web application integration.

Later in the episode, we get the pleasure of speaking with, Danny Allen Page, founder of Gravity 7, a digital marketing agency in London, UK. We touch base on both personal and business branding in an era where every social media marketing account seems to have all the answers. Danny outlines his failures and eventual success on Instagram, growing from 1,000 to over 20,000 followers in less than 4 months. Growth and success come from overcoming many difficult hurdles and showcasing your own personality while building credibility, he explains.

Leave some feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast

Connect with Chris and Nick:

Revcarto, CXM Agency
Socials, @chrisdavisworks and @revcarto

Kowala Creative, Marketing and Design
Socials, @nklenchik and @kowalacreative

Connect with Danny:

Gravity 7, Disruptive Digital Marketing
Socials, @dannyallenpage and @_gravity7

Episode #6 is all about hops! 

We talk beer, and the unique marketing campaigns from both Budweiser and Coors, America’s top-selling beer brands. Budweiser UK revived the classic “Wassup” campaign from the late 90's, now sporting the slogan, “Buds support buds. Check on your buds." They are also sporting a new hashtag, #TogetherAtADistance to further promote social distancing. Coors is taking a different approach, launching their #CouldUseABeer campaign, giving away $1M of beer in a new social media contest. They also added a new line of sweatpants and sweatshirts with branded stay at home slogans.

In the interview portion of our episode, we're joined by, Mike Molholt from Molholt Creative and dive deep into the many uses of typography and how both users and brands can utilize it within their own distributed content.

Links to our sources:
• MarketingWeek
• MarketingDrive

Leave some feedback:
• What should we talk about next?
• Did you enjoy this episode? If so, please leave a short review!

Connect with Mike:
• Instagram, @molholtcreative

Connect with us:
• revcarto.com
• kowalacreative.com
• Instagram, @creativebriefpodcast
• Instagram / Twitter, @chrisdavisworks
• Instagram / Twitter, @nklenchik / @kowalacreative

In Episode #5, we discuss why streaming services are dominating all other forms of entertainment in a time where everyone is stuck indoors (spoiler alert - Tiger King is leading the pack). The new streaming app, Quibi geared towards watchers on-the-go, falls on the iOS app charts after receiving over 2B in investments from venture capitalists.

Later in our program we get to chat with 18-year-old agency owner Christian Haskins, who has been independently running his agency, Simply Social NY for over a year now. He outlines his inspirations and how he got started in his marketing venture.

Links to our sources:

• Daily Mail Online
• NBC News

Leave some feedback. What should we talk about next? Please let us know in the comments below.

• Did you enjoy this episode? If so, please leave a short review!

Connect with Christian:

• simplysocialny.com
• LinkedIn: Christian Haskins
• Instagram @SimplySocialNY

Connect with us:

• Trickle Digital
• Kowala Creative
• Instagram / Twitter @chrisdavisworks / @trickledigital
• Instagram / Twitter @nklenchik / @kowalacreative

In Episode #4, we discuss how the behaviors of each generation are changing and what this means for digital media going forward. We also dive into how the gaming industry's usage has skyrocketed within the past month and what your brand can do to reach this market effectively.

Later in the episode, we interview graphic designer and marketer, Eric Lauer from Genmonster.com and discuss the importance of having a strong community in the age of digital content.

Links to our sources:

• World Economic Forum
• Adweek

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review!

Connect with Eric:

• genmonster.com
• Instagram: @genmonster365

Connect with us:

• chrisdavisworks.com
• Kowala Creative
• Instagram / Twitter @chrisdavisworks
• Instagram / Twitter @nklenchik / @kowalacreative

In Episode #3, we discuss how CMOs are coping with marketing budget cuts within their companies and what they can do with those budgets within the wake of the pandemic. Can companies benefit from allocating their marketing budget elsewhere? Will customer acquisition costs rise as a result of less economic spend? We also tackle some raw numbers outlining how customers are responding to the voice of businesses during the COVID-19 crisis.

Later in the episode, we interview real estate agent, Adam Cayea with MyTown Realty, exploring the challenge of selling homes in an era where we are asked to self-quarantine and distance ourselves from one another.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review!

Connect with Adam:

• mytowncny.com
• @mytowncny
• @adam.cayea

Connect with us:

• chrisdavisworks.com
• Kowala Creative 
• Instagram / Twitter @chrisdavisworks
• Instagram / Twitter @nklenchik

In Episode #2, we discuss how some brands are coping with the current pandemic and how you can you too! Having an online presence has never been so crucial with companies now unable to operate in traditional face-to-face interaction. Many brands have found clever ways of transitioning to completely digital platforms. Tune in to hear how you and your brand can survive by going digital!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review!

Connect with us:

• chrisdavisworks.com
• Kowala Creative 
• Instagram / Twitter @chrisdavisworks
• Instagram / Twitter @nklenchik 

In our pilot episode, we introduce ourselves and go into how our backgrounds in design landed us into the digital marketing world! From Instagram tips to fast growth on TikTok, we give you some essential things that you can do today in order to stand out in the social media crowd. Tune in to find out what they are and get the ball rolling!