Kellogg’s is facing backlash after redesigning its Fruit Loops Mascot, Toucan Sam and Salesforce releases its 6th State of Marketing report, promoting empathy, AI and more focused KPIs.

Salesforce releases Its 6th State of Marketing Report.

Our key takeaways from their findings:

• Marketing transformation is taking on new urgency
• More empathetic marketing is being achieved due to greater data and personalisation
• Marketers are doubling down turning trusted customer relationships into business value
• Because of this, AI is a growing must
  
  

Read and download the full report here:
https://www.salesforce.com/blog/2020/05/top-marketing-trends-navigate-change.html

Leave some feedback:

What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast

Connect with Chris and Nick:

https://revcarto.com
Socials, @chrisdavisworks and @revcarto

https://kowalacreative.com
Socials, @nklenchik and @kowalacreative