Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales, and on peak days, major LIVE sessions now deliver seven-figure sales within six to eight hours. This success was built on strategic influencer partnerships and leveraging the trust between creators and their audiences to drive authentic product reviews.

What You'll Learn in This Episode:

• How Aroma Concepts achieved seven-figure sales within 40 days of launching on TikTok Shop

• The strategy behind generating five-figure sales in the first 3 hour TikTok LIVE session

• How to overcome category challenges by building trust through influencer partnerships and authentic reviews

• The approach to scaling TikTok LIVE sessions to deliver seven-figure sales in six to eight hours

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.