In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first' philosophy became the foundation for deeper trust, stronger relationships, and sustainable business growth.

Drawing from her decades of experience in industrial and B2B marketing, Donna highlights one of the most overlooked marketing tools available to businesses today: active association membership.

This episode answers the key question:
How can B2B companies leverage association memberships to boost SEO and drive industry growth?

From backlinks in member directories to building trust through thought leadership and networking, Donna outlines exactly how associations offer both visibility and credibility — two critical pillars of relationship-based B2B marketing.

You’ll walk away with specific, practical steps to strengthen your brand’s presence and help your industry grow.

Timestamps:

• 00:00 Reflecting on Thankfulness
• 01:03 The Power of a Mindset Shift
• 03:55 Embracing Association Membership
• 06:51 Actionable Steps for B2B Companies
• 10:07 Building Relationships Through In-Person Events
• 12:04 Maximizing Association Membership Benefits
• 14:34 Final Thoughts and Thanksgiving Wishes

Stay Connected:
If you’re interested in building stronger relationships through smarter B2B marketing, Donna would love to connect.

• Email: [email protected]
• Phone: 860-846-7404
• Website: www.worldinnovators.com

*** Reach out to [email protected]
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

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