In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. 

By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy. 

Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile. 

Guest, Claire Drumond

https://www.linkedin.com/in/claireefisher/ 

https://twitter.com/claire_drumond

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Atlassian’s website - https://www.atlassian.com/ 
• Bitbucket’s Twitter - https://twitter.com/Bitbucket 
• Jira’s Twitter - https://twitter.com/Jira 
• Atlassian’s YouTube - https://www.youtube.com/user/GoAtlassian
• Shootsta’s website - https://shootsta.com/en-us/