EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are.  That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them. In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2279941/open_sms">Want to keep talking copy? Send me a text message!</a>

EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them. In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch. Want to keep talking copy? Send me a text message!

EPISODE 101. Did you know that your clients and customers can actually help you write your website copy? And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are.&nbsp; That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them. In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.<a href="https://www.buzzsprout.com/twilio/text_messages/2279941/open_sms" rel="noopener noreferrer">Want to keep talking copy? Send me a text message!</a>

How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.&nbsp; With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode. This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.&nbsp; You'll learn how to: - Create website copy that turns visitors into clients - Master SEO basics that get your business found online - Build email marketing campaigns that nurture real relationships - Develop a content strategy that scales with your business - Transform customer testimonials into powerful marketing tools - Navigate the evolving landscape of search and story-based marketing No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience. Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly. Learn more and access show notes at erinollila.com/podcast

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Entrepreneurship

Marketing

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.  With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode. This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.  You'll learn how to: - Create website copy that turns visitors into clients - Master SEO basics that get your business found online - Build email marketing campaigns that nurture real relationships - Develop a content strategy that scales with your business - Transform customer testimonials into powerful marketing tools - Navigate the evolving landscape of search and story-based marketing No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience. Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly. Learn more and access show notes at erinollila.com/podcast

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How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery

How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery

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