What makes a great marketing idea… actually great?

In this episode of the BuzzStream Podcast, host Vince Nero sits down with Paxton Gray, CEO of 97th Floor, to break down one of the most talked-about creative B2B campaigns ever: The Rage Cage.

Paxton not only gives us the story behind the Rage Cage campaign (yes, accountants smashing printers), but we also go deep into how audience research (real conversations, not dashboards) fuels breakthrough ideas and why “best practices” rarely lead to great marketing.

This is a must-watch for agency owners, in-house marketers, SEOs, PRs, and growth marketers.

⏰ Timestamp

00:00 – Intro

02:10 – The Rage Cage campaign explained

05:55 – How the campaign drove SEO, PR, and real revenue

09:38 – Getting buy-in for big creative swings

14:23 – Why great ideas can’t be copied or scaled

21:10 – Turning audience research into breakthrough campaigns

🔗 Linkshttps://www.linkedin.com/in/paxtongray/

https://www.97thfloor.com/

https://www.buzzstream.com/