The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and honour a set of values in order to develop their relationship with their audience. In times that call for public and corporate awareness around important issues, an audience is able to assess their brands by how they react (or don't). In today's podcast we explore the signs of a 'skin-deep' attempt of CSR and how a company can better support their community.

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