This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfaction and can cost more than petty change. The relationship between brand and customer can be sabotaged when purchasing bots if you aren't aware of the dangers. In this podcast you will learn the dangers, how to spot them and why to never invite a bot farm to your social accounts.

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In this podcast the team discusses how content found on LinkedIn has evolved to exploit the platform's engagement algorithms to benefit personal agendas rather than providing meaningful content to the community. A critical analysis of the platform's actors and their intent are explored furthered by its impact on its audience. Join our discuss as we dive into the salesman's and marketer's playground.

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In our latest podcast we discuss the affects of the COVID-19 pandemic on the typical agency business model and the likelihood that adjustments will become the new normal. While identifying the challenges that typical marketing agencies have encountered, the team provide their perspective of the new working model. Listen now to discover if gen z believe virtual agencies are a sustainable business model or just a pipedream for the antisocial!

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The modern consumer look towards businesses to offering more than just a product or service - it is now a requirement that businesses establish and honour a set of values in order to develop their relationship with their audience. In times that call for public and corporate awareness around important issues, an audience is able to assess their brands by how they react (or don't). In today's podcast we explore the signs of a 'skin-deep' attempt of CSR and how a company can better support their community.

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In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business. With over 1 billion downloads across both Apple and Android devices, Tiktok is trending as one of the most rapidly growing and most talked about apps on the market drawing attention predomiantly from Gen Z. The large and active userbase has made the short form video app an attractive platofrm for B2C brands marketing strategy - but how does this translate to B2B? Find out in our podcast as we discuss whether B2B brands should consider creating an account.

Website: https://www.99pgenz.com/

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This week the team explores marketing automation and how to implement the practice within your own business to enable a shortened sales funnel and develop your user experience. Beyond the intimidating jargon, the concept is broken down and benefits explained by our team, sharing their unique perspective from a generation z standpoint! 

Website: https://www.99pgenz.com/

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99PGenZ is a podcast that aims to give a fresh perspective on the macro and micro martech trends of the moment. Challenging assumed industry wisdom and giving young professionals a voice to discuss what matters most to them. Every week a new episode is broadcast across a variety of platforms for our audience to enjoy so stay tuned for regular updates and great quality content hosted by #teamBDB.

Website: https://www.99pgenz.com/

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Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of these communities are passionate about their interests and wish to share their opinions and pain points with other members, often in an attempt to troubleshoot issues they have and ultimately improve their experience. Stood on a gold mine of information, marketers are able to deep dive into social listening practices when conducting research. 

Join the 99pgenz team today to discover the perspective generation z have on the use of tribes and communities within B2B marketing.

Website: https://www.99pgenz.com/

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Blogs are one of the oldest forms of content found on the internet, but how do they stand against the test of time? As technology advances so do our behaviours. The content we now consume is more direct, varied and attention seeking due to the shrinking attention span of the modern user. Join the team as they explore the current role and attitudes towards written content on the internet amongst others in the 'Content-Sphere'.

Website: https://www.99pgenz.com/

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Nothing is worse than receiving a plain text email promoting the 'latest and greatest' from someone on your marketing list. This podcast will guide you towards the best practice techniques for email marketing and design to help you unlock your emails full potential. Topics including scheduling, personalisation and design - join the team as they breakdown the wonders of email marketing.

Website: https://www.99pgenz.com/

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