While marketing your company may be a serious business, having an overly corporate presence on social media can seriously harm your chances of standing out amongst the mountains of content your target audiences are exposed to each day. This week Conor and Sam discuss ways businesses can make their social media content fun, engaging and memorable, while still staying true to their core brand values.

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You've got mail! Whether you love them or loathe them, emails are an inescapable part of working in most businesses, even with the rise of newer, more informal ways to communicate. On this week’s episode, the Gen Z team discuss the importance of a well-chosen subject header, when and when not to use emojis and how the make the most of your ‘electronic mail’.

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How are you celebrating International Happiness Week? Join the 99PGenZ team, joined by special guests, Matt Smith and Chris Grimes of BDB as they discuss happiness in the day-to-day workplace, what aspects of their jobs bring them the most joy, and the importance of maintaining a healthy work/life balance. Find out more in the latest podcast, available now.

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Why have a ‘one size fits all’ marketing campaign when you can have something custom-built for your business’ specific needs? This is the core principal behind the concept of Account Based Marketing or ABM- a marketing strategy which takes a personalised, strategic approach for each target company to deliver higher quality leads, more often. This week, the team discuss the rise of ABM in the B2B world, its pros, cons and tips for implementing a campaign that’s tailor-made for success.

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This week the team address how businesses behave on social media, exploring the relevant platforms, their audiences and what content to produce. Learn to identify common mistakes and how to correct them to enhance your social media presence.

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In-house? Specialist agency? Freelancers? In today’s busy and diverse B2B landscape, there are a variety of paths companies can use to reach their marketing goals - but how do you choose the right set-up for your campaign? This week, the 99pGenZ team discuss marketing sourcing: the pros, cons and compromises associated with each method and how to make them work for your business.

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In today's podcast, the 99PGenZ team take a look at event marketing, and the role it plays in B2B business. What are the pros and cons of this channel, should your business attend or exhibit, and what are the best events to attend in the B2B calendar? We also talk to BDB Account Executive Camille, who attended Vitafoods Europe in May, to get her insight into what to expect from an exhibition, and why exactly they're so valued by B2B marketers worldwide. 

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From clearly defined deliverables to personalised care packages: building strong relationships with clients is a vital part of any marketing agency’s business. This week the Gen Z team discuss relationship marketing, its importance for attracting and retaining clients and how best to form connections with clients- both as customers and as colleagues. 

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As one of the quickest and most effective ways to connect with a target audience, social ads are frequently used by B2B marketers to help drive product demand. Join the 99PGenZ team as they talk to Lydia Ward, BDB's Digital Marketing Executive, about the pros and cons of each social platform and ad type, how to optimise your ads, and how - if you're new to B2B social advertising - to get started.

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On The Internet, Nobody Knows You're A Chatbot - Join the 99PGenZ team as they discuss the ins and outs of conversational marketing, recently popularised by a surge of interest in live chat and chatbots. How exactly does this type of marketing work, and how can it be best utilised for B2B businesses? What is the relationship between these tools and the rise of Big Data? Discover the answers in the latest podcast, available now.

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