In today's podcast, the 99PGenZ team take a look at event marketing, and the role it plays in B2B business. What are the pros and cons of this channel, should your business attend or exhibit, and what are the best events to attend in the B2B calendar? We also talk to BDB Account Executive Camille, who attended Vitafoods Europe in May, to get her insight into what to expect from an exhibition, and why exactly they're so valued by B2B marketers worldwide. 

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