In this podcast the team explore the potential of a new social media platform and how to recognise if a media channel is appropriate for your business. With over 1 billion downloads across both Apple and Android devices, Tiktok is trending as one of the most rapidly growing and most talked about apps on the market drawing attention predomiantly from Gen Z. The large and active userbase has made the short form video app an attractive platofrm for B2C brands marketing strategy - but how does this translate to B2B? Find out in our podcast as we discuss whether B2B brands should consider creating an account.

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