Nowadays with the vast expansion of the internet it is common to find a close-knit community founded around almost any aspect of life. The members of these communities are passionate about their interests and wish to share their opinions and pain points with other members, often in an attempt to troubleshoot issues they have and ultimately improve their experience. Stood on a gold mine of information, marketers are able to deep dive into social listening practices when conducting research. 

Join the 99pgenz team today to discover the perspective generation z have on the use of tribes and communities within B2B marketing.

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