One of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we overlook those we are already connected with. It’s a lot easier and more effective to sell to those who are already interested. 

• Focus On Who You’re Already Connected With 
• Identify Local Organizations and Groups
• Do a Goodreads Giveaway